Crocs

By kkoehler00
  • First time anyone saw Crocs

    First time anyone saw Crocs

    Crocs were first introduced at Fort Lauderdale's Boat Show
  • Crocs made shoes for Women

    Crocs made shoes for Women

    They sold out shortly after the release
  • Crocs opened their first store in a Kiosk

    Crocs opened their first store in a Kiosk

    It was a huge hit and since then have opened up over 120 stores in the US
  • Crocs bought out a company called Jibbitz

    Crocs bought out a company called Jibbitz

    They made over $113M in the first year
  • Peak sales

    Peak sales

    Reached over $850 million in sales
  • Sales started dropping

    Sales started dropping

    Went from profiting $200 million, to losing $200 million.
  • Company was almost out of Cash

    Company was almost out of Cash

    Crocs knew they had to do something new if they wanted to save their business.
  • New shoe called the Hover

    New shoe called the Hover

    Sales in 2010 were over $790m. It is currently sold out on Crocs website. It was designs like this that brought Crocs back to life.
  • New shoe that changes color in the heat

    New shoe that changes color in the heat

    Sales in 2011 were over $930m
  • They got a brand deal with professional Golf Player Hank Haney

    They got a brand deal with professional Golf Player Hank Haney

    Sales in 2012 were over $1.12B that year