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  The NY Times refuses to publish an ad for a breast cancer support group stating that it would not print the words “breast” or “cancer.”
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  THE MODERN MAMMOGRAM WAS INVENTED
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  Shirley Temple Black becomes the first in a series of well-known figures to publicly announce a breast cancer diagnosis.
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  After a 3-year battle with breast cancer, Susan G. Komen dies at the age of 36. -
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  komen
The foundation began - 
  
  The first Race for the Cure® takes place in Dallas, TX with 800 participants -
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  The first Breast Cancer Awareness Month is held in October. -
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  Fashion model Matushka exposes her mastectomy scar on the cover of New York Times Magazine -
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  The first breast cancer awareness stamp is issue by the U.S. Postal Service. -
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  More than 1.3 million participate in over 100 Race for the Cure events in the U.S. and two other countries
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  The Race for the Cure® celebrates its 25th anniversary.