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The original idea for Instagram - 'Burbn' is formed by co-founder Kevin System
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Mike Krieger (co-founder) joins the team
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Instagram Goes Live
The App is launched as a way to communicate using photos. -
1 million users!
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#hashtags are created
Instagram added hashtags as a way of categorising posts for users to find easier -
5 million monthly active users!
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10 million monthly active users!
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Instagram 2.0
New app updates provide users with features such as tilt shift, live filters, borders -
Facebook purchases Instagram
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Android users get Instagram too!
More than one million android users download the app within one day. -
Instagram is worth an estimated US$ 500 million!
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50 million active monthly users!
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Update on Terms
New Instagram terms allows the app to sell users' photos to third parties without permission -
Photo Tagging Introduced
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The introduction of sponsored posts by advertisers
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Video sharing is now an added feature!
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Business Friendly Instagram
Instagram introduces tools that help business owners run business pages, including insights and business profile tools -
Multi-Account
Users can easily own and operate multiple accounts on one device -
Updates and new icon
Instagram freshens up their look -
500 million monthly active users!
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Instant Translate Feature launched
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Stories Feature Added
The feature is added to compete with Snapchat -
Live videos launched!
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Post multiple photos at once!
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1 billion users worldwide!
