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Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response.
During the 1970s, color and bold graphics were manipulated and used to increase sales. As direct mail progressed through the ages, we find ourselves in the exciting and technologically advanced era we’re in now, where direct mail can be printed digitally and completely personalized. -
On Oct1994, Wired magazine’s digital affiliate HotWired ran what later became known as the web’s first banner ad. And the internet has not been the same since.
Despite how much people complain about online ads, the business models of most websites still revolve around advertising. Advertisers will spend $16 billion on banner ads in the U.S. this year, according to eMarketer.While banner ads are now often seen as outdated, 20 years ago they were cutting-edge and gave birth to the Web ad industry. -
During the early ages of radio, it was often the primary form of entertainment for families. Such popularity did not go unnoticed by businesses. For as long as radio broadcasting has been a recognized medium of communication, businesses have used it to increase consumer awareness about their products and services. This type of marketing, using radio media to advertise products and services, is called radio advertising. -
Digital printing technology and new advertising schemes have established new ways to display print ads, such as on entire buses, on personal automobiles, on sidewalks, on airplanes and even on entire buildings.
As long as newspapers are in print there will be advertisements in them–newspapers depend on the advertiser to purchase space to help the newspaper curb costs of distribution. Newspapers and advertisers work hand in hand to get the news out to the customers. -
The days of cold calling prospects and sending unwanted, spam-like emails should be long dead. There are, however, vestiges of these marketing techniques that inexplicably remain.
Cold emailing -- the 21st-century version of the cold call -- has some marketers sending millions of emails hoping to make contact with a potential buyer. The way I see it, this marketing tactic is bound to make as many enemies for the brand as cold calling. -
The Internet became a dynamic channel – a laboratory where content marketers could continually find new ways to connect with audiences. In fact, so much content joined the web that in the early 21st century, ranking algorithms had to be developed to somehow manage the huge amounts of content. -
Pay per click advertising, also known as PPC, can be a powerful tool for any business. According to Google’s internal research, brands earn an average of $2 for every $1 they spend in AdWords. As the internet and visiting sites have become an increasingly prevalent feature of people’s daily lives, pay per click ads have also become more sophisticated. They have become more tailored to the customer’s desires and blend in better with the organic content, drawing even more clicks. -
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
From then to now, hundreds of algorithm changes have been made, and SEO has rapidly evolved, forcing marketers to explore alternative strategies. -
Around this time, social media also had an impact on email marketing. By late 2007 the site had over 100,000 business pages, allowing companies to attract potential customers. Consumers could now interact with a brand through multiple channels; online, instore, Twitter, Facebook, email.
With the explosion of digital through both social media and mobile, consumers started to expect more. All of a sudden the importance of data collection and data management became essential. -
Billboards still comprise a significant portion of the advertising market
The traditional billboard was replaced with their digital counterparts
Digital billboards require less maintenance than traditional billboards
Sensors and cameras are being used to create interactive ads.
While the billboard advertising form will continue to shift and change, one thing is certain: billboards are here to stay. -
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs