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Coca-Cola classic design created in 2007 (Today's version)
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Coca-Cola first logo design (Only year is correct)
The Coca-Cola drink logo, one of the most recognized logos all over the world, was created in 1886. After John Pemberton finished his new drink recipe, his co-worker Frank Robinson came up with ideas for the logo of this new drink. He proposed that making an emphasis on two C's will make the logo visually aesthetic in advertising. After manipulating the text using a very famous handwriting style back in those days called Spencerian they finally launched the first Coca-Cola logo in 1887. -
Lucian Bernhard (Only year is correct)
Lucian Bernhard (1883-1972) was born in Germany. His most relevant artwork was his first design for a match company named Priester in 1906. This innovative design marked the beginning of his succesful career. He also influenced the Sachplakat (object poster) genre of advertising because of his minimalistic designs since back in those days simplicity was not common within graphic designs; they were wordy and fully decorated instead.
Bernhard also designed trademarks, type, packaging and textiles -
World War I (Date is correct)
The World War I officially started on July 28, 1914. USA entered the war in 1917, they needed people to participate, but there was not enough time to convince people to go and fight overseas. The U.S. government needed to act right away and effectively. During that time posters were a famous way of advertising because of the easy access to reproduce copies. The goverment created posters with important and simple war messages that will engage viewers and evoke emotional reactions like culpability -
The Isotype System (poster was created in 1936)
Otto Neurath created the International System of Typography Picture Education in 1925 which consisted on using graphic and iconic images to express financial or social motifs. Neurath believed that "words divide, images unite." (AIGA, 2009) In collaboration with Arntz a graphic designer he hired, they created simple figures and silhouettes that were easy duplicate and to identify when seen by people. Neurath's pictograms started to be used in airports and railroads as international symbols. -
World War II
In 1939 at the beginning of World War II many U.S. citizens decided to joined the armed forces to fight abroad. The U.S. government realized that they needed to fill all those job positions that were left by those men that went to war in order to manufacture war goods. In 1942 the Office of War information created appealing posters that were directed to all those work at home women to motivate themselves to fill those job positions. Posters with images of women doing men labor became very famous -
Civil Rights Movement (1940's - 1970's)
The historical event called the Civil Rights Movement in which the main goal was to end the inequality and segregation that african-americans were experienced back in those days. Advertising in the form of posters was a strategy that aimed to uncover they way that AfricanAmerican were maltreated and that the society was not aware. -
Saul Bass (Only year is correct)
Saul Bass designed the poster and animated title sequence of the movie Anatomy of a Murder by the film director Otto Preminger. (Only year is correct)
Saul Bass (1920-1996) was born in NY. He was one of the greatest designers in history. He was very well-know for his poster designs and animated title sequences in movies from film directors such as Otto Preminger, Martin Scorcese, and Alfred Hitchcock. Bass designed corporate logos for famous companies such as AT&T and United Airlines. -
Herb Lubalin (not date specified only time period: 1960's)
Herb Lubalin (1918-1981) best known as the grandfather of typography, designed the typeface for the magazine ITC Avant Garde in the 1960's then later, Herb and his associate converted the idea into a font. Herb Lubalin was specifically an admirable and innovative graphic designer because of the way he played with text to create art and for his capacity to transfer significant messages to viewers through the manipulation of letters and words. His designs for magazines were his major contributions -
Paul Rand (Onlye year is correct)
Paul Rand (1914-1996) was born in Brooklyn. One of his major contributions to the design industry was a corporate logo for IBM in 1956 which was last modified in 1972. Although, he created innovative designs for important magazines he was mostly recognized for his contributions to corporate logos like ABC, UPS, Westinghouse, and Cummins Engine. -
I Love NY logo by Milton Glaser (Only year is correct)
Milton Glaser was born in 1929 in New York. One of his major contributions was his worlwide known logo design I Love NY. Milton was hired by the city for a campaign to promote tourism in NY during harsh times in which there was a high rate of crimes and an economic recession. Milton came up with the idea of the I Love NY logo which started as a simple sketch and now is one of the most iconic and succesful logos in history. -
Paula Scher (Only year is correct)
In 1979 the graphic designer and illustrator Paula Scher created a typography poster titled the Best of Jazz for CBS records. During the 70's and early 80's she used typography for a lot of her designs that were later of high influence to other designers.
Paula Scher was born in 1948 in Washington D.C., and is one of the most influential female figures in the design industry. She's known for developing identity and packaging designs for companies like CitiBank, Tiffany&Co, and NY Times Magazine -
IBM launched its first PC to the market (Only year is correct)
In 1981, the company IBM released its first personal computer into the market. The introduction to digital tools to graphic designers caused a complete shift in the graphic design industry. Graphic designers had to switch from manual work to learn how to use computers as well as new softwares. They had to evolve along with technology to continue growing otherwise their careers would be over. Computers aid the conventional design process by being able to create virtual designs. -
CorelDRAW 1.0 Software
In 1989 the first full-color version vector illustration and page layout graphic software for Windows (a computer Operating System) called CorelDRAW 1.0 was launched into the market to transform the field of graphic design. -
Adobe Photoshop 1.0 Software is released (Only year is correct)
The beginnings of the most popular software in the graphic design design industry was back in 1987 when Thomas Knoll co-creator of Photoshop developed computer code in order to show grayscale pictures on computer screens that back in those times were only able to display images on black and white. As time progress Adobe obtained initial rights of Photoshop. In 1990, the Knoll brothers released the first Adobe Photoshop 1.0. Since then, Photoshop has been evolving to what we see in the present. -
Google logo
The Google logo from one of the most famous search engines in the world has been going through a lot transformations that has led to the logo design that we see in the present. The concept of Google started when Larry Page and Sergey Brin created a search engine called BackRub in 1996, but it did not meet their expectations. In 1997 they came up with the brilliant idea of the name Google and created a new logo that has been constantly changing as the search engine evolves. -
Stefan Sagmeister (Onlye year is correct)
In 1999 the graphic designer Stefan Sagmeister designed a controversial poster for an AIGA lecture at Cranbrook in which he used his torso to carve the text of the event then took a picture of his naked carved body and use it as the poster.
Stefan Sagmeister was born in 1962 in Bregez, Austria. He is very well-known for his controversial designs. Some might consider some of his designs obscenes, but thanks to his eccentric and creative ways to convey visual messages he became so famous.
