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Although Uber was in the works in 2009, it didn't actually become available to the public until 2010. This allows users to get from one location to another with a more safe feeling than a cab, and allows them the option to not own a vehicle, or take public transportation everywhere.
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Special sites allows users to gain discounts from participating sites by using special promo codes found.
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The famous "Alexa" was created, allowing users to ask questions hands-free, and without having to get off the couch.
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Soon after Amazon's "Alexa", Google began their Google Nest. This technology could control basically every aspect of the home. Ex) Temperature, Smoke detector, Security systems, Lighting, etc.
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Apple's creation of the famous AirPods made all types of news. Users are able to listen to music with no strings attached (pun intended).