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the company hit jackpot with 1977's apple 2, desktop computer with case.
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it was the first computer to successfully integrate two things that are now commonplace:
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Steve Jobs bought Pixar
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After the success of the Macintosh, Jobs was marginalized by Apple's board of directors, so he left to found a new computer company called NeXT
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after NeXT failed to gain traction, Jobs sold the company to Apple and came back into the fold in 1996. Two years later, the company released a complete rewrite of the desktop PC — the candy-colored iMac.
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Apple retail stores began popping up in 2001
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iTunes was the first hint at Jobs' vision to turn the home PC into a "digital lifestyle hub".
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During his keynote address at Macworld 2007, Jobs said Apple would announce three things: "A widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device. An iPod, a phone and an internet communicator." Of course, it was all three of those things in one — the iPhone.
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With the arrival of the iPhone SDK in 2008, developers could create their own native apps for the iPhone and sell them through the App Store built into iTunes
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But Jobs got sentimental when showing off the first iPad in 2010. He said it was a culmination of years of work, starting with OS X, then iTunes, then the iPhone, then the App Store.
