Apple

  • Apple Computer Inc. is incorporated by Steve Jobs, Steve Wozniak and Ron Wayne

  • Steve Wozniak and Steve Jobs show the early Apple I board at the Homebrew Computer Club

  • Steve and Woz start assembling Apple I computers and sell them.

  • Steve Jobs and Woz show off the Apple I at the Personal Computing Festival in Atlantic City.

  • Former Intel executive turned business angel Mike Markkula invests in Apple and hires former colleague Mike Scott as CEO. Woz is forced to leave HP to join Apple full time

  • Apple makes a huge sensation at the West Coast Computer Faire with a prototype Apple II

  • The Apple II becomes the first mass-market personal computer, with impressive sales around the US. Apple becomes a symbol of the personal computing revolution

  • At Apple, work starts on the Apple III and the Lisa, while Jef Raskin begins The Book of Macintosh

  • Sales of Apple II skyrocket after pioneer spreadsheet software Visicalc is introduced

  • Steve Jobs is shown the first working graphical user interface at Xerox PARC

  • Jef Raskin’s Macintosh project is green-lighted. Lisa evolves into a GUI-computer, in part because of Steve Jobs' demands

  • Apple launches the Apple III, which will prove a disastrous flop

  • Apple goes public, increasing Steve Jobs' net worth

  • Jef Raskin is forced out of his Macintosh project as Steve Jobs takes over

  • Black Wednesday: 50 Apple employees laid off by CEO Mike Scott without notice. The board asks him to leave shortly afterwards. Mike Markkula becomes interim CEO

  • IBM launches the IBM PC, the biggest threat to Apple's future yet

  • Launch of the Lisa computer. The Lisa team later merges with the Mac team under Steve Jobs's leadership

  • PepsiCo CEO John Sculley becomes Apple's CEO after having been wooed by Steve Jobs for several months

  • Macintosh is launched in great fanfare at Apple’s annual shareholder meeting

  • Palace coup: Apple's board sides with John Sculley and strips Steve off all executive duties

  • Alan Kay first introduces the Pixar team to Steve Jobs

  • Steve Jobs resigns from Apple and starts NeXT with five other refugees from Apple. Apple announces it will sue NeXT

  • Gil Amelio is ousted by the Apple Board of directors after a disastrous quarter. Steve Jobs is named interim CEO in his place and installs his NeXT executive team at the top of Apple

  • Steve Jobs introduces Apple's new board of directors and a truce with Microsoft at Macworld Boston

  • Apple starts its 'Think Different' campaign to restore its damaged brand image.

  • At Macworld San Francisco, Steve Jobs announces that Apple is profitable again.

  • 6 May 1998 Steve Jobs introduces Apple's revolutionary iMac at the Flint Center auditorium in Cupertino

  • Steve Jobs introduces the new Power Mac G3 and the color iMacs at Macworld San Francisco

  • The original iBook is unveiled at Macworld New York with the tagline iMac to go.

  • Introduction of the iMac DVs and of iMovie, the first of Apple's first Digital Hub app

  • At Macworld San Francisco, Steve Jobs drops the 'interim' in his title and officially becomes Apple’s CEO. He also demoes Mac OS X's revolutionary Aqua interface to a bewildered audience

  • The Power Mac G4 Cube is unveiled at Macworld NY.

  • Steve Jobs unveils Apple’s Digital Hub Strategy at Macworld

  • After four years of hard work, Mac OS X 10.0, the new incarnation of NeXTSTEP, ships

  • Steve Jobs unveils iPod at a small media event on the company's campus.

  • Steve unveils the iMac G4 and the fourth iApp, iPhoto, at Macworld San Francisco

  • Steve Jobs introduces the first Windows-compatible iPods at Macworld NY

  • Apple starts its popular 'Switch' campaign with ads picturing PC users that switched to the Mac

  • Aple opens the revolutionary online iTunes Music Store in the US.

  • Steve Jobs unveils the Power Mac G5, the world’s fastest computer, at WWDC

  • Steve Jobs introduces iTunes for Windows

  • Steve unveils the iPod mini and the iLife suite at Macworld.

  • At Macworld San Francisco, Steve Jobs unveils Apple's productivity suite iWork, the new Mac mini, and the iPod shuffle, the cheapest iPod ever at $49

  • Mac OS X 10.4 Tiger is released.

  • Steve Jobs announces that Apple is going to switch away from Motorola's and IBM's PowerPC architectures, and use Intel processors in its future Macs instead.

  • Steve introduces the Motorola ROCKR, an iTunes-compatible cell phone, and the iPod nano

  • Steve Jobs unveils the first two Intel Macs at Macworld, the iMac and the new MacBook Pro

  • Apple releases its first living-room product, the iPod hi-fi

  • Steve Jobs announces Apple’s intention to erect a second campus in Cupertino

  • Apple opens its first Retail Stores in Tysons Corner, Virginia and Glendale, California

  • Apple starts its famous 'Mac vs PC' campaign

  • Apple completes the transition of its entire product line to the Intel platform with the new Mac Pro

  • Steve Jobs introduces iPhone and its revolutionary touch-screen interface. He also introduces Apple TV and announces the company's name change from Apple Computer Inc. to Apple Inc.

  • iPhone is released in the US

  • At Macworld 2008, Steve Jobs introduces MacBook Air

  • Apple announces it will open the iPhone platform to outside developers with the App Store.

  • Steve Jobs unveil the iPhone 3G

  • Apple starts its popular 'There's an app for that' campaign

  • Google CEO Eric Schmidt leaves Apple's board because of conflicting interests due to Android

  • Apple releases Mac OS X 10.6 Snow Leopard

  • Steve Jobs introduce new iPods at the 'It's Only Rock'N'Roll' event

  • Steve Jobs unveils iPad, 'the biggest thing Apple's ever done'.

  • One month after the release of the new iPhone 4

  • Steve Jobs takes the stage to unveil the new iPad 2

  • Steve Jobs unveils Apple's cloud offering, iCloud

  • Steve Jobs appears at the Cupertino City Council to unveil Apple's plans for its new 'Spaceship' campus.

  • Steve Jobs resigns as CEO of Apple, Tim Cook becomes Apple CEO

  • Steve Jobs dies

  • Apple acquired a company called PrimeSense.