Apple By AnaSalcedoM Apr 1, 1976 Apple Computer Inc. is incorporated by Steve Jobs, Steve Wozniak and Ron Wayne May 20, 1976 Steve Wozniak and Steve Jobs show the early Apple I board at the Homebrew Computer Club May 20, 1976 Steve and Woz start assembling Apple I computers and sell them. Aug 28, 1976 Steve Jobs and Woz show off the Apple I at the Personal Computing Festival in Atlantic City. Jan 7, 1977 Former Intel executive turned business angel Mike Markkula invests in Apple and hires former colleague Mike Scott as CEO. Woz is forced to leave HP to join Apple full time Apr 17, 1977 Apple makes a huge sensation at the West Coast Computer Faire with a prototype Apple II May 20, 1978 The Apple II becomes the first mass-market personal computer, with impressive sales around the US. Apple becomes a symbol of the personal computing revolution May 20, 1978 At Apple, work starts on the Apple III and the Lisa, while Jef Raskin begins The Book of Macintosh May 20, 1979 Sales of Apple II skyrocket after pioneer spreadsheet software Visicalc is introduced Dec 20, 1979 Steve Jobs is shown the first working graphical user interface at Xerox PARC May 20, 1980 Jef Raskin’s Macintosh project is green-lighted. Lisa evolves into a GUI-computer, in part because of Steve Jobs' demands May 20, 1980 Apple launches the Apple III, which will prove a disastrous flop Dec 12, 1980 Apple goes public, increasing Steve Jobs' net worth Feb 20, 1981 Jef Raskin is forced out of his Macintosh project as Steve Jobs takes over Feb 25, 1981 Black Wednesday: 50 Apple employees laid off by CEO Mike Scott without notice. The board asks him to leave shortly afterwards. Mike Markkula becomes interim CEO Aug 12, 1981 IBM launches the IBM PC, the biggest threat to Apple's future yet Jan 20, 1983 Launch of the Lisa computer. The Lisa team later merges with the Mac team under Steve Jobs's leadership Apr 8, 1983 PepsiCo CEO John Sculley becomes Apple's CEO after having been wooed by Steve Jobs for several months Jan 24, 1984 Macintosh is launched in great fanfare at Apple’s annual shareholder meeting May 20, 1985 Palace coup: Apple's board sides with John Sculley and strips Steve off all executive duties Aug 20, 1985 Alan Kay first introduces the Pixar team to Steve Jobs Sep 17, 1985 Steve Jobs resigns from Apple and starts NeXT with five other refugees from Apple. Apple announces it will sue NeXT Jul 20, 1997 Gil Amelio is ousted by the Apple Board of directors after a disastrous quarter. Steve Jobs is named interim CEO in his place and installs his NeXT executive team at the top of Apple Aug 6, 1997 Steve Jobs introduces Apple's new board of directors and a truce with Microsoft at Macworld Boston Oct 20, 1997 Apple starts its 'Think Different' campaign to restore its damaged brand image. Jan 8, 1998 At Macworld San Francisco, Steve Jobs announces that Apple is profitable again. May 6, 1998 6 May 1998 Steve Jobs introduces Apple's revolutionary iMac at the Flint Center auditorium in Cupertino Jan 5, 1999 Steve Jobs introduces the new Power Mac G3 and the color iMacs at Macworld San Francisco Jul 21, 1999 The original iBook is unveiled at Macworld New York with the tagline iMac to go. Oct 5, 1999 Introduction of the iMac DVs and of iMovie, the first of Apple's first Digital Hub app Jan 5, 2000 At Macworld San Francisco, Steve Jobs drops the 'interim' in his title and officially becomes Apple’s CEO. He also demoes Mac OS X's revolutionary Aqua interface to a bewildered audience Jul 19, 2000 The Power Mac G4 Cube is unveiled at Macworld NY. Jan 9, 2001 Steve Jobs unveils Apple’s Digital Hub Strategy at Macworld Mar 24, 2001 After four years of hard work, Mac OS X 10.0, the new incarnation of NeXTSTEP, ships Oct 23, 2001 Steve Jobs unveils iPod at a small media event on the company's campus. Jan 7, 2002 Steve unveils the iMac G4 and the fourth iApp, iPhoto, at Macworld San Francisco Jul 17, 2002 Steve Jobs introduces the first Windows-compatible iPods at Macworld NY Jul 20, 2002 Apple starts its popular 'Switch' campaign with ads picturing PC users that switched to the Mac Apr 28, 2003 Aple opens the revolutionary online iTunes Music Store in the US. Jun 23, 2003 Steve Jobs unveils the Power Mac G5, the world’s fastest computer, at WWDC Oct 16, 2003 Steve Jobs introduces iTunes for Windows Jan 6, 2004 Steve unveils the iPod mini and the iLife suite at Macworld. Jan 11, 2005 At Macworld San Francisco, Steve Jobs unveils Apple's productivity suite iWork, the new Mac mini, and the iPod shuffle, the cheapest iPod ever at $49 Apr 29, 2005 Mac OS X 10.4 Tiger is released. Jun 6, 2005 Steve Jobs announces that Apple is going to switch away from Motorola's and IBM's PowerPC architectures, and use Intel processors in its future Macs instead. Sep 7, 2005 Steve introduces the Motorola ROCKR, an iTunes-compatible cell phone, and the iPod nano Jan 10, 2006 Steve Jobs unveils the first two Intel Macs at Macworld, the iMac and the new MacBook Pro Feb 28, 2006 Apple releases its first living-room product, the iPod hi-fi Apr 18, 2006 Steve Jobs announces Apple’s intention to erect a second campus in Cupertino May 19, 2006 Apple opens its first Retail Stores in Tysons Corner, Virginia and Glendale, California Jun 20, 2006 Apple starts its famous 'Mac vs PC' campaign Aug 7, 2006 Apple completes the transition of its entire product line to the Intel platform with the new Mac Pro Jan 9, 2007 Steve Jobs introduces iPhone and its revolutionary touch-screen interface. He also introduces Apple TV and announces the company's name change from Apple Computer Inc. to Apple Inc. Jun 29, 2007 iPhone is released in the US Jan 15, 2008 At Macworld 2008, Steve Jobs introduces MacBook Air Mar 6, 2008 Apple announces it will open the iPhone platform to outside developers with the App Store. May 9, 2008 Steve Jobs unveil the iPhone 3G Oct 20, 2008 Apple starts its popular 'There's an app for that' campaign Aug 3, 2009 Google CEO Eric Schmidt leaves Apple's board because of conflicting interests due to Android Aug 28, 2009 Apple releases Mac OS X 10.6 Snow Leopard Sep 9, 2009 Steve Jobs introduce new iPods at the 'It's Only Rock'N'Roll' event Jan 27, 2010 Steve Jobs unveils iPad, 'the biggest thing Apple's ever done'. Jul 16, 2010 One month after the release of the new iPhone 4 Mar 2, 2011 Steve Jobs takes the stage to unveil the new iPad 2 Jun 6, 2011 Steve Jobs unveils Apple's cloud offering, iCloud Jun 7, 2011 Steve Jobs appears at the Cupertino City Council to unveil Apple's plans for its new 'Spaceship' campus. Aug 24, 2011 Steve Jobs resigns as CEO of Apple, Tim Cook becomes Apple CEO Oct 5, 2011 Steve Jobs dies Nov 25, 2013 Apple acquired a company called PrimeSense.