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The product release outline of Apple timeline

  • The Founding of Apple and the Apple 1

    The Founding of Apple and the Apple 1
    Their first product was the Apple 1 computer, which was a very basic early design: a motherboard with about 60 chips, fully assembled. It came with an 8-bit MOS 6502 microprocessor running at 1 MHz. It boasted 4KB of memory as standard, although this was expandable to 8KB or 48KB by way of expansion cards. Users had to add their own keyboard and monitor, although the latter could be a regular TV set, which made the Apple-1 innovative for its day.
  • Period: to

    Apple from the mid 70's to the present day

    Apple Inc, which used to be known as Apple Computer Inc., was founded in California, USA and created by Steve Jobs, Steve Wozniak, and Ronald Wayne - three computer enthusiasts who used to attend the Homebrew Computer Club. From these beginnings in the mid 1970s, Apple has become one of the world's most successful companies and one of the world's most famous brand names.
  • Apple adds colour

    Apple adds colour
    Apple introduced its second computer - the Apple 2. This was an innovative product as it used colour graphics, unlike its competitors. It was one of the first successful 8-bit home computers. Also, the company introduced its first iconic logo - the rainbow-coloured logo created by Rob Janoff. This logo was more colourful and dynamic than the first logo design and was used for over 20 years, until it was changed in 1998.
  • The Disk II

    The Disk II
    A 5¼-inch floppy disk drive designed by Steve Wozniak and manufactured by Apple Computer. It was first introduced at a retail price of US$495 for pre-order; it was later sold for $595 including the controller card (which can control up to two drives) and cable. It was designed specifically for use with the Apple II personal computer family to replace the slower cassette tape storage and cannot be used with any Macintosh computer without an Apple II Card as doing so will damage the drive.
  • The Bell & Howell

    The Bell & Howell
    The Apple II Plus was also sold by Bell & Howell specifically to educational markets under special license from Apple. The normal consumer Apple II Plus was not UL-listed because the top could be opened; the B&H model was the same as the consumer version sold by Apple except that it came in a black case, which could not be as easily opened, and a special A/V package allowing it to be sold as audio/visual equipment.
  • The Apple Silentype

    The Apple Silentype
    The Apple Silentype is Apple Inc.'s first printer, announced in 1979 and released in March 1980 US$599. The Silentype's firmware was written by Andy Hertzfeld. The Silentype is a thermal printer, which uses a special paper and provides 80 column output. It was also compatible with the Apple III. The Silentype printer needs its own specially designed interface card, or an Apple III with the built in Silentype port.
  • The Apple Writer 1.0

    The Apple Writer 1.0
    AppleWorks refers to two different office suite products, both of which are now discontinued. Originally, AppleWorks was an integrated software package for the Apple II platform, released in 1984 by Apple Computer. In 1998, the name AppleWorks was repurposed by Apple following its elimination of its Claris subsidiary, which marketed a software package for Macintosh and Windows named ClarisWorks. At one time, AppleWorks was bundled with all consumer-level Macs sold by Apple.
  • Modem IIB (Novation CAT)

    Modem IIB (Novation CAT)
    Novation's first CAT was an external 300 bit/s Bell 103-standard modem that connected to the phone lines using an acoustic coupler. Like most other acoustically coupled modems, the CAT required the user to dial the desired number on a normal telephone, and then press the handset into rubber cups on the modem if a carrier could be heard. This was only possible because telephones were generally available only from Western Electric, all of a standardized size and layout.
  • Apple ProFile

    Apple ProFile
    The ProFile is the first hard drive produced by Apple Computer, initially for use with the Apple III personal computer. The original model had a formatted capacity of 5 MB and connected to a special interface card that plugged into an Apple III slot.
  • The Apple III

    The Apple III
    The Apple III (often rendered as Apple ///) is a business-oriented personal computer produced and released by Apple Computer that was intended as the successor to the Apple II series, but largely considered a failure in the market. Development work on the Apple III started in late 1978 under the guidance of Dr. Wendell Sander. It had the internal code name of "Sara", named after Sander's daughter.
  • Apple releases a GUI

    Apple releases a GUI
    Apple released the Apple Lisa, the first commercially available computer with a GUI (Graphical User Interface). However, this was a problematic time because co-founder Steve Jobs had arguments with the Lisa team and was forced to leave the project. On top of this, the Lisa was not very successful due to its cost of $10,000 (approximately $21,000 today!).
  • Macintosh is born

    Macintosh is born
    Instead of working on the Lisa project, Steve Jobs was put on the Macintosh team and in 1984 the first Mac was developed. It was an important moment in Apple and computer history because it had high-level graphics for the time and it helped to develop the desktop publishing market.
  • MacWrite 1.0

    MacWrite 1.0
    MacWrite was a WYSIWYG word processor application released along with the first Apple Macintosh systems in 1984. Together with MacPaint, it was one of the two original "killer applications" that propelled the adoption and popularity of the GUI in general, and the Mac in particular.
  • MacPaint 1.0

    MacPaint 1.0
    MacPaint is a discontinued bitmap-based graphics painting software program developed by Apple Computer and released with the original Macintosh personal computer on January 24, 1984. It was sold separately for US$195 with its word processor counterpart, MacWrite. MacPaint was notable because it could generate graphics that could be used by other applications.
  • Apple Mouse IIc

    Apple Mouse IIc
    Four months after the Macintosh debut, the Apple IIc was introduced with the addition of an optional mouse to manipulate standard 80 column text. The mouse was similar to the Macintosh mouse, though it was in a creamy-beige color that coordinated with the IIc's bright off-white case and had a slightly modified design which was sleeker than the Macintosh's blockier shape. It also was uniformly the same color, eliminating the Mac & Lisa's contrasting taupe accents on the mouse button and cable
  • Apple LaserWriter

    Apple LaserWriter
    The LaserWriter is a laser printer with built-in PostScript interpreter sold by Apple, Inc. from 1985 to 1988. It was one of the first laser printers available to the mass market. In combination with WYSIWYG publishing software like PageMaker, that operated on top of the graphical user interface of Macintosh computers, the LaserWriter was a key component at the beginning of the desktop publishing revolution.
  • Apple experiments with portable computers

    Apple experiments with portable computers
    Apple released its first portable computer - the Mac Portable. Unfortunately however, this was too heavy and was not very successful. They developed their designs further and by 1991, they managed to release an improved version - the PowerBook. This led to a short successful period for the company.
  • PowerBook 100

    PowerBook 100
    A portable subnotebook personal computer manufactured by Apple Computer, Priced at US$2,300, the PowerBook 100 was the low-end model of the first three simultaneously released PowerBooks. Its CPU and overall speed closely resembled those of its predecessor, the Macintosh Portable. Its features included; set-back keyboard, integrated palm rest, trackball.
  • Macintosh Quadra 700

    Macintosh Quadra 700
    The Macintosh Quadra 700 was introduced along with the Quadra 900 in October 1991 as Apple's first computers to use the Motorola 68040 processor, as well as the first to feature built-in Ethernet networking as many Unix workstations did. This is one of Apple's first two minitowers, along with the Quadra 900 of the same date. The Quadra 700 case was the same form-factor as the popular Macintosh IIcx and Macintosh IIci models, allowing users to easily upgrade to the more powerful computer.
  • PowerCD

    PowerCD
    Apple PowerCD is a CD player sold by Apple Computer in 1993 and discontinued several years later. It was a re-badged Philips-designed product which was sold in addition to Apple's speakers and also included a remote control. The PowerCD was capable of reading Kodak photo CDs, data CDs and audio CDs. It can connect to Apple Macintosh personal computers through SCSI and also to stereo systems and televisions.
  • Apple Design Powered Speakers

    Apple Design Powered Speakers
    Along with the PowerCD, Apple released two versions of their desktop speakers: the AppleDesign Powered Speakers and the redesigned AppleDesign Powered Speakers II a year later. The original speakers came in Platinum gray to match Apple's desktop line, while the second generation were curvier and also came in a darker gray color designed to match the PowerBook line and PowerCD.
  • Newton Message Pad

    Newton Message Pad
    The Newton platform is a personal digital assistant developed by Apple Inc.. Development of the Newton platform started in 1987 and officially ended on February 27, 1998. Some electronic engineering and the manufacture of Apple's Newton devices was done by Motorola. Most Newton devices were based on the ARM 610 RISC processor and all featured handwriting recognition software.
  • Apple QuickTake 100

    Apple QuickTake 100
    The Apple QuickTake (codenamed Venus, Mars, Neptune) is one of the first consumer digital camera lines. Three models of the product were built including the 100 and 150, both built by Kodak; and the 200, built by Fujifilm. The QuickTake cameras had a resolution of 640 x 480 pixels maximum (0.3 Mpx). The 200 model is only officially compatible with the Apple Macintosh, while the 100 and 150 model are compatible with both the Apple Macintosh and Microsoft Windows.
  • PowerBook 500

    PowerBook 500
    Included a trackpad which replaced the former trackball, a built-in microphone, Ethernet, and stereo speakers. Depending on the model, it also contained a 9.5-in black and white color display and a Motorola CPU.
  • Apple Bandai Pippin

    Apple Bandai Pippin
    The Apple Bandai Pippin is a multimedia technology console, designed by Apple Computer. The console was based on the Apple Pippin platform – a derivative of the Apple Macintosh platform. Bandai produced the ATMARK and @WORLD consoles between 1995 and 1997. The goal of the Bandai Pippin was to create an inexpensive computer aimed mostly at playing CD-based multimedia software, especially games, but also functioning as a network computer.
  • A change for the better - the return of Steve Jobs!

    A change for the better - the return of Steve Jobs!
    Apple's development changed for the better. It bought NeXT, the company Steve Jobs had founded years earlier, and Jobs rejoined Apple as an advisor. Thanks to Jobs' creative and business talents, this helped the company to start becoming profitable again. A key moment here was in 1998 when Apple released the first iMac - an all-in-one computer with a USB connection. With the rapid development of the Internet, the iMac's selling point was fast and convenient online networking
  • Software developments

    Software developments
    Apple started to invest in the development of different types of multimedia software, such as iMovie, Final Cut, Garageband and iPhoto. These have all become very popular programs since then.
  • iBook

    iBook
    The iBook is a line of laptop computers sold by Apple Computer from 1999 to 2006. The line targeted entry level, consumer and education markets, with lower specifications and prices than the PowerBook, Apple's higher-end line of laptop computers
  • AirPort (802.11b, "Graphite")

    AirPort (802.11b, "Graphite")
    The original AirPort (known as Graphite) features a modem and an Ethernet port. It employs a Lucent WaveLAN Silver PC Card as the Radio, and uses an embedded AMD Elan processor. It was released July 21, 1999. The Graphite AirPort Base Station is functionally identical to the Lucent RG-1000 wireless base station and can run the same firmware. Due to the original firmware-locked limitations of the Silver card, the unit can only accept 40-bit WEP encryption.
  • Power Mac G4

    Power Mac G4
    Built around the PowerPC G4 series of microprocessors, the Power Mac G4 was marketed by Apple as the first "personal supercomputers", reaching speeds of 4 to 20 gigaFLOPS.
  • iTunes

    iTunes
    iTunes began as a music management app and an easy way to rip music from CD to put it on your iPod, something record companies were furious about at the time. Purchases were copy-protected to keep the record companies happy and Apple sold stacks of downloads. In the pre-streaming days it was one of the few legal music offerings that people were actually willing to pay for, and it would pave the way for app sales in the not too distant future.
  • Mac OS X

    Mac OS X
    Mac OS X is a line of Apple operating systems (OS) included in every modern Macintosh (Mac) computer. It is the successor to the classic Mac OS 9. Apple released the first Mac OS X operating system to hit the market: Mac OS X 10.0 Cheetah. Mac OS X operating systems are based on UNIX.
  • The Ipod is born

    The Ipod is born
    2001 was a landmark year for Apple, thanks to the introduction of the iPod - a digital music player that revolutionized the way we listen to music. Together with iTunes software, the iPod helped to establish the company as the market leader in the digital music field.
  • PowerBook G4

    PowerBook G4
    Features a 400 MHz PowerPC 7410 processor with the AltiVec Velocity Engine vector processing unit, 1 MB backside level 2 cache, 128 MB of PC100 SDRAM, 10 GB Ultra ATA/66 hard drive, slot-loading 6X DVD-ROM drive, ATI Rage Mobility 128 (2X AGP) graphics with 8 MB of SDRAM in a 1-inch thick Titanium case with a 15.2" TFT display (1152x768 native resolution). Custom configurations were available. The Titanium is much thinner than the Firewire that it replaced, but lacks swappable drive bays.
  • 30-in Apple Cinema Display

    30-in Apple Cinema Display
    A line of flat-panel computer monitors developed and sold by Apple Inc. between 1999 and 2011. It was initially sold alongside the older line of Studio Displays, but eventually replaced them. Apple offered 20-, 22-, 23-, 24-, 27- and 30-inch sizes, with the last model being a 27-inch size with LED backlighting.
  • The introduction of MacBook pro

    The introduction of MacBook pro
    Replaced the iBook and 12-inch PowerBook series of notebooks as a part of the Apple–Intel transition. Among the first Intel Macs, the first-generation MacBook Pro arrived in January 2006 with a 15-inch screen. Apple launched a larger 17-inch variant in April. These were the first MacBooks with webcams. They also introduced the MagSafe connector.
  • The iPhone shows its magical touch

    The iPhone shows its magical touch
    Apple once again released a product that changed people's lives. The first iPhone was a runaway success and by 2007 Apple had become the world's third biggest supplier of mobile phones. To show that they had shifted their focus from computers to other devices, the company changed its name from Apple Computers Inc. to simply Apple Inc. Besides this, in 2007 the App Store was established and millions of people started downloading applications onto their iPhones.
  • First Apple TV

    First Apple TV
    This first generation Apple TV has the ability to store Movies, Music, Content etc because they have a physical hard drive built-in. They can also connect to TV's through Red, Blue, Green Component Cables. Supports 720p HD playback.
  • MacBook Air

    MacBook Air
    The MacBook Air was the first subcompact notebook offered by Apple after the 12" PowerBook G4 discontinued in 2006. This game-changing product was the world's thinnest notebook when CEO Steve Jobs famously introduced it during Macworld 2008. It was the first to remove the optical Superdrive and feature a multitouch trackpad with gestures. It includes a 13-in. LED display and a full-size, backlit keyboard along with a built-in iSight video camera.
  • App Store

    App Store
    When Apple introduced the App Store with 500 apps, it ignited a cultural, social and economic phenomenon that changed how people work, play, meet, travel and so much more.
  • First iPad

    First iPad
    The first-generation iPad is a tablet computer designed and marketed by Apple Inc. as the first device in the iPad lineup of tablet computers. The device features an Apple A4 SoC, a 9.7" touchscreen display, and, on certain variants, the capability of accessing cellular networks. Using the iOS operating system, the iPad can play music, send and receive email and browse the web.
  • Apple Lightning Charging Cable

    Apple Lightning Charging Cable
    The cable is able to transfer data faster than the current cable that Apple's been using for several years. Lightning is an 8-pin connector that carries a digital signal. Unlike the Apple 30 pin connector it replaces (and USB Type A or B connectors), the Lightning connector can be inserted either face up or face down. Each pin on the reverse side of the connector is connected to its directly opposite twin on the other side.
  • First iPad Air

    First iPad Air
    Apple named it the Air rather than the iPad 5 in order to draw attention to the physical design changes, which were intended to make the device more portable.
  • The first generation Apple Watch launched-changed the smartwatch industry

    The first generation Apple Watch launched-changed the smartwatch industry
    Uses a single-core S1 system on chip. The smartwatch does not have a built-in GPS chip, but relies on a paired iPhone to provide location services. Apple was the first to truly integrate the smartwatch with the phone in such an elegant manner. The Apple Watch is a value-added extension of the iPhone. The first-generation Apple Watch paved the way for the current iteration, which is brighter, slimmer, and faster than ever.
  • Apple Music

    Apple Music
    The Apple Music app is your one place to manage and listen to your music library. And if you subscribe to Apple Music, you can stream millions of songs, discover new music to add to your collection, and access your music library on your other devices.
  • First iPad Pro

    First iPad Pro
    The first-generation iPad Pro featured a 12.9-inch display and was available in silver, gold, and space gray. It could be purchased for $799 to $1299, depending on the size or cellular connectivity. New features include a smart connector for a keyboard and four stereo speakers located in pairs on top and bottom of the device.
  • EarPods with lightning connector

    EarPods with lightning connector
    Unlike traditional, circular earbuds, the design is defined by the geometry of the ear which makes them more comfortable for more people than any other earbud-style headphones. The speakers inside have been engineered to maximize sound output and minimise sound loss, which means you get high-quality audio. The EarPods with Lightning Connector also include a built-in remote that lets you adjust the volume, control the playback of music and video, and answer or end calls with a pinch of the cord.
  • The release of the truly wireless AirPods

    The release of the truly wireless AirPods
    Wireless Bluetooth earbuds designed by Apple Inc. Apple's first-generation AirPods perfected automatic connection to any Apple device you're signed in with your Apple ID. Pros include: Simple setup built into iOS, Double-tap for Siri, 24 hours of battery life with Charging Case, 15-minutes in case equals 3 hours listening, Compatible with wireless Charging Case. The widespread adoption of these small wireless earbuds mainly because of convenience and its minimalistic appearance.
  • iPhone X

    iPhone X
    The iPhone X was Apple's flagship 10th anniversary iPhone featuring a 5.8-inch OLED display, facial recognition and 3D camera functionality, a glass body, and a faster A11 Bionic processor. Launched November 3, 2017, discontinued with the launch of the iPhone XR, XS, and XS Max. Some other features it includes: Edge-to-edge display, No Home button, Wireless inductive charging, and Animoji etc.
  • Smart Speaker HomePod

    Smart Speaker HomePod
    Designed to work with the Apple Music subscription service. Incorporates beamforming and eight speakers. Received mixed reviews: praised for its design and sound quality compared to other speakers of its price, and criticized for lack of third-party support and high price compared to other smart speakers. Additionally, the silicone base on the bottom of the device was found to occasionally damage wooden surfaces. As of August 2018, an estimated 1 to 3 million units sold.
  • Apple Pencil 2nd Generation

    Apple Pencil 2nd Generation
    Delivers pixel-perfect precision and industry-leading low latency, making it great for drawing, sketching, coloring, taking notes, marking up PDFs, and more. And it's as easy and natural to use as a pencil.
  • Apple Air iPad 4

    Apple Air iPad 4
    All-screen design with a 10.9-inch Liquid Retina display featuring True Tone and P3 wide colour. A14 Bionic chip featuring amazingly fast CPU and graphics performance. Touch ID integrated into the top button. 12MP back camera with Focus Pixels and 7MP FaceTime HD camera with improved low-light performance.
  • Apple Magsafe Charger-Biggest upgrade in the charging department

    Apple Magsafe Charger-Biggest upgrade in the charging department
    A magnetic puck that attaches to the back of the iPhone to transfer 15 watts of power. This latest system allows wireless charging at twice the speed of the Qi standard. Improvements brought 20W PD charging to the forefront. The 2020 generation of iPhones was the first to come without a charger. You must buy one separately. This is a trend that will most likely carry on in the future: devices that can charge wirelessly will not automatically come with a charger or cable.
  • MacBook Air M1

    MacBook Air M1
    Its M1 chip is a real game-changer, and the ability to run both legacy apps, M1-optimized apps and iOS apps is very impressive. Battery life is also great, and performance is excellent as well.
    Current Specs:
    -13" screen size
    -2560 x 1600 Retina display with True Tone
    -Apple M1 chip with 8-core CPU and 7- or 8-core GPU
    -8 or 16 GB of RAM
    -Up to 2 TB SSD
    -Touch ID
    -Thunderbolt 3/USB 4
    -Scissor-switch Magic Keyboard
  • AirPods Max

    AirPods Max
    AirPods Max combine high-fidelity audio with industry-leading Active Noise Cancellation to deliver an unparalleled listening experience. Each part of their custom-built driver works to produce sound with ultra-low distortion across the audible range.
  • The High-end Apple 4K TV

    The High-end Apple 4K TV
    Apple TV 4K is a smart set top box capable of pushing out a 4K HDR image. It supports apps for all major streaming platforms like Netflix, Hulu, Amazon Prime, Disney Plus, YouTube TV, and more, with baked in access to Apple's original content platform, Apple TV+. Apple TV 4K can also play games!
  • iPhone 13 Pro Max (latest)

    iPhone 13 Pro Max (latest)
    Specifications: Screen Size: 6.7-inch OLED (2778 x 1284; 120Hz)Processor: A15 BionicCameras: 12MP main (ƒ/1.5), 12MP ultrawide (ƒ/1.8) 12MP telephoto (ƒ/2.8) with 3x optical zoom, LiDAR / 12MP front (ƒ/2.2)RAM/Storage: Unknown/128GB, 256GB, 512GB, 1TB
    +Best cameras in a phone
    +Superior performance
    +Excellent battery life
    +Brighter display with dynamic refresh rate
  • Apples Watch Series 7 (latest)

    Apples Watch Series 7 (latest)
    Features a larger always-on Retina display, a more rounded design with a larger casing, improved durability, and faster charging, starting at a price of $399. Safety features like fall detection,13 Emergency SOS, and high and low heart rate notifications make Apple Watch great for older family members, even if they don't own an iPhone. Calling, texting, and location sharing provide an easy way to stay connected with the family.
  • The uber-popular Apple Airpods Pro 2 (release date pushed back)

    The uber-popular Apple Airpods Pro 2 (release date pushed back)
    Take a Call Automatically, Voice Control With Hey Siri, Share Audio, Who is Calling Without Looking at Your Phone, Read Messages, Use One Bud at a Time, Act as a Hearing Aid, Control Spotify, Connect to Your Apple Watch, Change the Control Options, Connect to Your Apple TV, Charge in 15 Minutes, Connect to Android, Connect to Your Mac and Change Controls, Rename AirPods, Waterproof, Find Lost AirPods, Check Battery Life on Your Phone or Apple Watch, Headphone Accommodations for Better Hearing