-
Do You Inhale?
This ad is of a man blowing smoke into a girls face who is laying on the ground. This shows gender bias because the man is smoking and the woman is laying on the ground in a skinny dress showing alot of skin. During the 1920s, woman had just gained their right to vote from the 19th Amendment and smoking and drinking in saloons were frowned upon for women. One method of analysis is by "Are You Cool Enough?". Another method is by how the woman is posed and the man hunched over. -
So The Harder A Wife Works, The Cuter She Looks!
This ad is a man hugging and loving his wife in her maid attire. This ad portays gender bias because the woman is the maid and it is saying she is only cute or attractive when she's cleaning. During the 1930s, it was a great depression. Women just stood home and did chores while their husbands were off trying to find a job. One method of advertisment is Put Downs. Another way is word play. -
Men Wouldn't Look At Me When I Was Skinny
This ad is a thicker woman in a bathing suit saying men wouldn't look at her when she was skinny. This ad shows gender bias because it's saying woman have to have curves for men to look at otherwise, they're not eye candy. During the 1930s, woman had more opportunites of dominately men jobs because most were at war and the ones that were home needed help. One way of advertising is the font of the slogan. Another way is how large the picture of the woman is. -
World's Lightest-Weight Heavy-Duty Cleaner!
This ad is a woman holding a cleaning tool. This ad shows gender bias because the woman is holding the tool meaning shes the only one who cleans. During the 1950s, men were coming home from war so their jobs were given back as well. This led to woman going back to their home jobs instead of dominant men jobs. One method of advertisment is broken rules. Another one is how the woman is dressed holding the cleaner. -
The Big Job Of Being A Mother
This ad is a mother holding all her kids and trying to do so many "motherly" roles at once. This ad shows gender bias because it says the woman is supposed to watch the kids, play with them, clean, and cook. During the 1960s, equal rights, pay , and work were starting to happen. One method of advertisment is the womans facial expressions. Another method is the word play. -
Spread Your Legs!
This ad is for a new car and is saying there will be more room for women to spread their legs. This shows gender bias because it makes it so that woman are the sexual ones and are always the ones riding rather than driving. During the 1970s, people were becoming more technologically advanced while dealing with black and womans rights. One method of advertisment is verbal images. Another is competition. -
Part of the art of being a woman is knowing when to be not much of a lady.
This ad is a purfume that is supposed to make woman less lady-like. This shows gender bias because it's trying to strip woman of their ladyness but men are prone to smell and act like a man. During the 1980s, everything was about consumer goods. One way of advertisment is the color. Also, the large print of the name of the bottle and small under print. -
Dr.Pepper, It's Not For Women
This ad is a Dr.Pepper advertisment which is apparently " not for woman." This shows gender bias because how does a drink only allow men to drink? During the 1990s, woman had many rights but one thing they struggled with was sexual harassment in the workforce. One way of advertisment is showing how the Dr.Pepper looks in and out of the can. Also, the font of WOMEN and how it is a different color. -
Natan Engagment
This ad is an engagment one from Natan. This shows gender bias because the man has to propose to the woman for her to open her legs for him. During the 2000s, marriage wa becoming more and more common. One way of advertisment was the legs closed and open. Also, the use of no words and having the picture say the message. -
American Apparel
This ad is a man holding a girls legs up whole holding shoes, all from American Apparel. This shows gender bias because the boy gets to show his whole outfit but meanwhile the girl just gets to show her non-clothed legs with shoes. One method of advertisment is facts and figures. Also,the colors of the clothes. -
A Womans Bestfriend
This ad is a pot which is a womans bestfriend. This shows gender bias because woman always have to have the role of cooking. One way of advertising is verbal images. Also, the black and white theme. -
Bottoms Up!
This ad is two heineken bottles that are in a shape of a womans butt. This shows gender bias because if it was a mans butt nobody would want to see it but since its a woman it lurs people in. One method of advertisment is word play. Another way of advertisment is the shape of the butt. -
Built for the womans body, intended for the mans eye
This ad is from cocoa jeans. This shows gender bias because the woman wears the jeans while the man just looks, as always the woman is the eye candy. One way of advertisment is sounds good. Also, the text size. -
Career Women make bad mothers
This ad is just a poll of career women make bad mothers.This ad shows gender bias because men are allowed to have jobs and still be seen as great fathers but woman can't. one method advertisment is just putting agree on it because they don't want anyone to disagree. Another way of advertisement is word play. -
Because her boobs are for you, not your child
This ad is for bottles for babies so mothers don't breatfeed any longer. This shows gender bias because men think everything on a womans body is theirs rather than their own child. One method of advertisment is the slogan. Also, showing how the baby looks happier with the bottle. -
Arbys
This ad is for Arbys. This shows gender bias because a womans body is being represented for men to eat Arbys. One method of adverisment is the two hands holding the burgers like a woman holds her boobs. Another method of advertisment is scale.
