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Idea Invented
Evan Spiegel, in a production design class at Stanford, came up with the concept of picture messaging. Spiegel and his co-founder, Bobby Murphy, told Forbes that they met at Stanford University and created Picaboo, the first version of Snapchat, in the spring of 2011. They wanted to create an app that would send photos that would eventually disappear! -
SNAPCHAT OFFICIALLY LAUNCHED GLOBALLY!
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Snapchat VIDEO Arrives
The app conducted an update that introduced the ability to record and send 10-second videos. Users could simply hold down the photo capture button and share live moments with friends. -
Snapchat hits 10MILLION active users
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Snapchat "Stories" Launched
Snapchat stories became a huge success! Users could post something on their story for friends to view for 24 hours only. Snapchat users and social media influencers were able to connect with the mass and elaborate on what was happening in their day. -
MARK ZUCKERBERG TRIES TO BUY SNAPCHAT FOR $3 BILLION
Evan Spiegel declined the offer from Facebook founder Mark Zuckerberg! Spiegel believed he still had more in store for Snapchatters! -
CHAT ARRIVES
Snapchat has become a forum, a network and the most successful social media campaign to date. The introduction of messaging proved instrumental. The messages would disappear unless saved and allowed people to have full conversations using Snapchat. Snapchat added the feature of letting friends know if you were online and active. Users also had the option to do a live video chat. -
Geofilters are introduced.
Snapchat introduces a new feature to the app which allows people to place a tag on their pictures. The geofilters are a filter that shows off your current location while snapping. Users could create their own Geofilters or purchase branded filters for their business or sponsored event. -
SNAPCHAT REACHES 100M DAILY USERS
By this point, every large influencer has a snapchat account in which they believed was more personal, low key and tailored than Instagram or Facebook. -
INTRODUCING LENSE... THE NEW WAY TO SELFIE
Google trends saw a spike, with the new addition of lenses to the app. Lenses allow users a different way to take selfies with different faces and objects to play with. Users turned their cameras to be self-facing, by holding a finger down on their face, users could choose from a wide variety of Lenses to change their look.There are 4 billion daily video views on Snapchat at this stage!!!! -
SNAPCHAT CROWNED
Snapchat is awarded the fastest growing social media app for millennials. A record number of users in the period of 3 years granted Snapchat the ability to create its own successful network. -
THE WHITE HOUSE JOINS SNAPCHAT
This is not a drill! The White House joined Snapchat! -
10 BILLION video views per day.
This is a look inside as to the progressions of Snapchat today. 10 billion video views is 2 billion more views per day than Facebook had reported in November 2015. Snapchat has 150 million daily active users -- surpassing Twitter! -
REBRANDED - Snap Inc.
Snapchat rebranded and remodelled - Snap Inc - now th parent company to Snapchat and Spectacles. Spectacles are a new sunglasses product that lets wearers record Snaps in circular format for 360-degree viewing. For Snapchat, the future looks bright!
