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Kevin Systrom started on the project under the name Burbn
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Mike Krieger joins the Burbn team
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Instagram launches with the notion of communicating through pictures
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Instagram hit 1 million users
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Personal hashtags are created to connect people with similar interests, and to discover people and photos
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5 million users
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Instagram version 2.0 is released to iOS App Store
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Instagram 2.0 is released to Android phones
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50 million users
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Facebook buys Instagram for US $1 billion
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Vine, a competing app, is launched
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Introduces 'tagging' and 'photos of you'
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Video sharing is introduced
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Ability to send photos as direct messages to individual users
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200 million users
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30 second ads are now allowed for advertisers (twice what is allowed for users)
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Ads for Instagram are now global (not just US)
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Instagram creates and launches Boomerang
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Over 500 million active users
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A function is included for people to filter out comment streams which they do/don't like
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Stories are released - copied from Snapchat to steer people away from Snapchat and to Instagram
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ability to use Instagram on Windows is now possible
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'Live Video' is released, to connect people in live time
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Over 500 million active users
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Ability to upload multiple photos in one post