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Beginning of product
Kevin Systrom started on the project under the name Burbn -
Period: to
Timeline of Instagram
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Team
Mike Krieger joins the Burbn team -
Launch
Instagram launches with the notion of communicating through pictures -
Users
Instagram hit 1 million users -
Hashtags
Personal hashtags are created to connect people with similar interests, and to discover people and photos -
Users
5 million users -
Version 2.0
Instagram version 2.0 is released to iOS App Store -
Version 2.0 for Android
Instagram 2.0 is released to Android phones -
Users
50 million users -
Instagram is bought
Facebook buys Instagram for US $1 billion -
Competition
Vine, a competing app, is launched -
Tagging photos
Introduces 'tagging' and 'photos of you' -
Videos
Video sharing is introduced -
New Feature
Ability to send photos as direct messages to individual users -
Users
200 million users -
Ads on Instagram
30 second ads are now allowed for advertisers (twice what is allowed for users) -
Global Advertisements
Ads for Instagram are now global (not just US) -
Boomerang
Instagram creates and launches Boomerang -
Users
Over 500 million active users -
Comment Streams
A function is included for people to filter out comment streams which they do/don't like -
Instagram Stories
Stories are released - copied from Snapchat to steer people away from Snapchat and to Instagram -
Instagram on Windows
ability to use Instagram on Windows is now possible -
Live Videos
'Live Video' is released, to connect people in live time -
Users
Over 500 million active users -
Multiple Photos Post
Ability to upload multiple photos in one post