-
Foundation of Microsoft
By Steve Jobs and Paul Allen -
Contract with IBM: Big Break Through
IBM asked Microsoft to provide the operating System -
Operating system: Windows version 1.0
First operation system -
Application Software
Application software: Microsoft is the first to offer a bundle of applications at a discouted price.
Competing with:
- Lotus
- WordPerfect
- Borland -
Operating systems: Periodic Upgrades
Microsoft's OS strategy: periodic upgrades -
Introduction of Windows NT family
Operating system for corporate service market. -
Peak of application software
Microsoft captured 90% of the market for productivity software applications in 1995. But steady downward pressure on prices -
Period: to
Enterprise Strategy
-
Internet Explorer 3.0
Fight competition against Netscape. Bt 1999 Explorer had captured 77% of market share. -
Java Threat
Java made it possible for software applications to run on any mahcine. Threaten to reduce the significance of the traditional OS. -
Microsoft was a monopoly
Federal court judge ruled that Microsoft was a monopoly. -
Microsoft Enterprise Strategy
Threats:
- Open source software
- Linux
- Security issues Opportunities:
- emerging markets
- foreign governments
- NET.: an operating system for the internet. Competitor: Java
- Vista: new version of windows -
Digital strategy for consumers
New markets:
- home entertainment devices and content: Xbox
- Mobile and embedded devices: Windows Mobile 2003
- Microsoft Netwrok (MSN) -
Small and medium-size business strategy
Microsoft Business Solutions (MBS) -
Organizational changes
Company was too centralized
- company was split up in different business units
- switching from stock options to restricted sotck awards -
2005: how further?
