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Invisible Children posted their Kony 2012 viral video to YouTube, quickly becoming a viral sensation across Facebook, Twitter and news outlets and drawing in the support of a number of celebrities such as Justin Bieber and Rihanna.
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Invisible Children's Kony 2012 viral video reached 50-million-viewers by March 8. It was at this point that controversy began to surround the video as criticism regarding exaggeration and manipulation of factual information surfaced. Invisible Children simply brushed off any criticusm, saying that Kony is undeniably evil and must be stopped.
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Barack Obama and his administration joined numerous other celebrities and political officials such as Oprah Winfrey by stating their support for the cause.
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The viral video passed the 71-million views mark on March 12. The video also reached 7.6 million shares on Facebook.
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According to Malcolm Webb at Al Jazeera, on March 14 Ugandan civilians threw rocks at a screening of the Kony viral video, claiming that the film is a "foreign, inaccurate account that belittled and commercialized their suffering."
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Invisible Children co-founder Jason Russell is arrested and hospitalized after being caught running around in his underwear and masturbating on the public streets of San Diego. Invisible Children claim that Russell was suffering from "exhaustion, dehydration and malnutrition."
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Jason Russell's wife came forth on March 21 and stated her belief that her husband was suffering from "brief reactive psychosis" given the change in his life since the video released.
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Filmmaker Chris Abbas came forth and accused Invisible Children of stealing images from his film Cassini Mission and using them in Kony 2012.
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With only a few weeks until Cover the Night, the Kony 2012 viral video closes in on 100 million viewers.
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After a bumpy road of stimulating awareness and combating criticism, Invisible Children's big day has arrived.
