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Gary Thuerk sent the first spam message. In his mind he was just e-marketing for the company that he was working for called Digital Equipment Corp. Because of this first spam message he is known as the Father of Spam.
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The first internet ad ever sold was a clickable ad. It was sold to a Silicon Valley law firm and sold by Global Network Navigator.
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Since no one really had online advertisements nor knew about them, internet marketing was very cheap.
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In October of 1994, AT&T bought the first ever banner ad. The banner ad was made by Modem Media and AT&T bought it on Wired's website.
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In 1995, the internet spread and became so popular all over the workd that it blew up and increased the internet population to 16 million.
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As more people became aware of online marketing, the demand went up. Evverybody wanted to advertise their information on the internet. Because of the high demand, suppliers were able to drive the cost up as high as they wanted.
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At this point in time, flashing banner ads slowly faded out and were replaced with ads that consumers had the choice of whether or not to click on the ad.
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When Google launched AdWord in October of 2000, they started off at 350 customers already.
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FAcebook was launched out of a Harvard dormroom, by Mark Zuckerberg and his other roommates. At first, it was only open to Harvard campus students, but opened up to students in the Boston area and eventually people all over the world.
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By making advertisers able to target certain demographics through like pages and special ads on special pages, they increased their income and amount of users.
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Mobile ad spending has increased 90% from year to year in the years 2010 to 2013.
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Facebook video ads began by playing videos silently where a picture would be and any business can buy a video ad on facebook quite simply
