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The believed that beauty was derived from balance and symmetry.
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In the Medieval conception of the world, beauty itself came from God.
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Their conception was: "beauty is truth, truth beauty".
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For William Hogarth paintings should have an s-shaped curve that evoked movement and directed viewer´s attention to be beautiful. But, for Joshua Reynolds beauty only required simplicity.
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In this century they thought that true beauty required abstraction.
