Vitality02

Implementation of "Thrill"

By facebooker_837989061
  • Google launches project glass and introduces "Google glasses"

    Google launches project glass and introduces "Google glasses"

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    Thrill Implementation

  • K2 decides to start working on the development of "Thrill" , a game to be played via the upcoming and much awaited "Google Glasses"

    Being the first to introduce a new gaming concept based on the "augmented reality" model gives Rockstar and K2 a competitive advantage. Moving early will enable K2 to be the first developper of an "augmented reality" type game.
  • E3 Gaming Conference - first marketing move and first public introduction of Thrill , with a live demo of the game

    E3 Gaming Conference - first marketing move and first public introduction of Thrill , with a live demo of the game

  • Interviews with Cnet and Gamespot websites to promote and reveal the product via internet

    Interviews with Cnet and Gamespot websites to promote and reveal the product via internet

  • Interviews and reviews of Thrill by gaming magazines (Electronic Gaming Monthly,Game Informer,Game Spot, GamePro,Game Developper Magazine)

    Interviews and reviews of Thrill by gaming magazines (Electronic Gaming Monthly,Game Informer,Game Spot, GamePro,Game Developper Magazine)

  • First ad/trailer for Thrill released throughout internet and hosted on television in Toronto, Montreal, and Vancouver

    First ad/trailer for Thrill released throughout internet and hosted on television in Toronto, Montreal, and Vancouver

  • Promoting Thrill through youtube channels by letting famous game commentators review and try the product in a video

    Promoting Thrill through youtube channels by letting famous game commentators review and try the product in a video

  • Second ad/trailer for Thrill with more groundbreaking images of the augmented reality environment

    Second ad/trailer for Thrill with more groundbreaking images of the augmented reality environment

  • Third and last ad/trailer released

    Third and last ad/trailer released

  • Launch of Google Glasses and launch of promotional offering: Buy Thrill before 2014 and get a free extra mission pack, worth 6.99$

    Launch of Google Glasses and launch of promotional offering: Buy Thrill before 2014 and get a free extra mission pack, worth 6.99$

  • Estimated sales of 75,000 units

  • Foreign entrance of Thrill making its way to the UK , available in London and Manchester

    Foreign entrance of Thrill making its way to the UK , available in London and Manchester

  • New Mission Pack available for 6.99$ in Toronto, Vancouver, Montreal and London

  • Estimated sales for the year of 300,000 units : break even should be achieved by 2015

  • Estimated sales for the year of 700,000 units