History of music videos

  • Talkies

    Talkies
    In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball", which is similar to a modern karaoke machine.
  • St. Louis Blues

    St. Louis Blues
    Blues singer Bessie Smith appeared in a two-reel short film called St. Louis Blues (1929) featuring a dramatized performance of the hit song. Numerous other musicians appeared in short musical subjects during this period.
  • Cartoons.

    Cartoons.
    Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music.
  • Soundies

    Soundies
    Soundies, produced and released from 1940-1947, were musical films that often included short dance sequences, similar to later music videos.
  • Louis Jordan

    Louis Jordan
    In the mid-1940s, musician Louis Jordan made short films for his songs, some of which were spliced together into a feature film Lookout Sister. These films were, according to music historian Donald Clarke, the "ancestors" of music video.
  • Tony Bennett

    Tony Bennett
    In his autobiography, Tony Bennett claims to have created "...the first music video" when he was filmed walking along the Serpentine in Hyde Park, London in 1956, with the resulting clip being set to his recording of the song "Stranger in Paradise".
  • The Beatles

    The Beatles
    In 1964, the Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester. Shot in black-and-white and presented as a mock documentary, it interspersed comedic and dialogue sequences with musical tones.
  • Countdown and Sounds

    Countdown and Sounds
    The Australian TV shows Countdown and Sounds, both of which premiered in 1974, were significant in developing and popularizing the music video genre in Australia and other countries, and in establishing the importance of music video clips as a means of promoting both emerging acts and new releases by established acts.
  • MTV

    MTV
    Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium.
  • 24-hour-a-day music

    24-hour-a-day music
    In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing.
  • Musical films

    Musical films
    Musical films were another important precursor to music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s. One of the best-known examples is Madonna's 1985 video for "Material Girl"
  • Listing directors.

    Listing directors.
    In November 1992, MTV began listing directors with the artist and song credits, reflecting the fact that music videos had increasingly become an auteur's medium.
  • Channels around the world

    Channels around the world
    MTV launched channels around the world to show music videos produced in each local market: MTV Latin America in 1993, MTV India in 1996, and MTV Mandarin in 1997, among others. MTV2, originally called "M2" and meant to show more alternative and older music videos, debuted in 1996.
  • YouTube

    YouTube
    2005 saw the launch of the website YouTube, which made the viewing of online video much faster and easier; Google Videos, Yahoo! Video, Facebook and Myspace's video functionality use similar technology.
  • Thirty Seconds to Mars

    Thirty Seconds to Mars
    In 2009, Thirty Seconds to Mars' music video "Kings and Queens" was uploaded to popular video-sharing website YouTube on the same day of its release, where it has garnered over one hundred million views.
  • MTV logo

    MTV logo
    MTV officially dropped the Music Television tagline on February 8, 2010 from their logo in response to their increased commitment to non-scripted reality programming and other youth-oriented entertainment rising in prominence on their live broadcast.