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1999 BCE
Criers – Babylon
criers were selling carpets, tapestries and spices in babylon. There is no images of this time only criers from later on. -
1500 BCE
Fire -Phoenicians
When their boats came ashore, they lit a
fire in a high mountain to let the people know “we have arrived with our goods" -
1200 BCE
Papyri - Ancient Egypt - first advertising text “Shem”
the oldest advertising ever found. -
500 BCE
Kerux, Axon, Kyrbo – Classical Greece
These were the ways of advertising the greeks applied, The kerux being a cryer, the axon and kyrbo being pillars which supported the text on papyrus -
100
Praeco, Album, Graffiti, Signa - Rome
The advertising ways the roman's applied, praeco being oral advertising and the others written advertising -
220
Woodblock painting (textiles/paper) (before 220 AC) – China
The chinese used these woodblocks to print on paper. -
868
1st printed book - Diamond Sutra
the 1st ever printed book -
1400
Woodcut (xylography)
used for illustrations in the production of books -
1447
Printing press J. Gutenberg
he was the founder of the printing press in Europe. -
1500
Newsmen, peddlers, charlatans, public crier (horn) - Medieval advertising
They loudly advertised their products on the
street or shows, and it is not hard to imagine how
welcome their appearance must have been in
those days because travelling was very difficult -
Wooden/metal signs guild – craftmens
signs that would show to which guild people belong and what they were capable of to craft. -
Newspaper and advertising
this was the time of the first weekly newspaper in france -
Copper engraving
the succesor of woodcut it was a cheap technique. -
Period: to
French Revolution
put an end to social feudalism,
bringing freedom of speech, and freedom of the
press/of the media. -
Period: to
Industrial revolution
hand production got converted to machines mostly -
Lithography is invented
allowed the appearance of the modern poster and it gave
rise to an aesthetic trend called modernism. -
james white created his agency
It was not an advertising agency, but a mix, a
news agency and an advertising agency. -
The start of the personification of the american government
U.S. Uncle Sam started to be a metaphor for the unitedstates, it wasnt until 1917 that he was portrayed on posters -
Period: to
america's population grew
nearly 5 million new immigrants arrived from
western Europe) and crowded the nation’s eastern
cities. -
Charles Louis Havas created his agency
French agency: Agence des Feuilles Politiques -
the age of railroad travel begun
manufacturers deliver factory-made products to all
corners of the nation + quickly +inexpensively -
Charles Duveyrier created the first true french advertising agency: Société des Annonces
-
James Walter Thomspon born
-
Period: to
patent medicines went form 3.5 million to 75 million
Many patent medicines contained large amounts of
alcohol, cocaine or dangerous narcotics (opium,
morphine and heroin), many Americans became
addicted. -
Ferdinand Hassenstein created an agency.
In 1898 it was the first European advertising
agency to open a branch in Spain, in Barcelona.
He disappeared with Nazism. -
Atilio Manzoni (Italian, apothecary)created in Milan a company that sold health products.
This company will become Manzoni Pubblicitá,
which is still alive today and is one of the
largest advertising agencies in Italy.
In 1888 he made his first national publicity
campaign, the launching of the Santa Caterina
mineral water. -
121 manufacturers had registered brand name trademarks with the us Patent Office
-
Period: to
American manufacturers doubled the amount of money they spent on advertising
40 million dollars to almost 96 million dollars -
Art Nouveau
Art Nouveau (“new art”) appeared
in a wide variety of fields
throughout Europe and beyond -
Cassandre born
cassandre was one of the greatest graphic artists of the 20th century and lived till 1968 -
10.000 trademarks registered.
-
Lord Kitcheners appearance on a poster urging young men to "join your country's army"
with a steely gaze and a pointing finger. This poster was made by Alfred Lete, and it was
published as the cover of London Opinion weekly magazine. -
Period: to
First World War
-
Thompson handed JWT agency over to stanley resor
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Bauhaus
-
JWT agency dominates in the USA
Founded by James Walter Thompson, lot of achievements in the 20s -
Radio was seen as a powerful instrument that could educate,inform and enlighten
-
Period: to
The expansion of advertising
RADIO & ILLUSTRATED MAGAZINES
WAR ADVERTISING
ART DÉCO IN EUROPE
SCIENTIFIC ADVERTISING IN THE USA -
Secretary of Commerce, Herbert Hoover, criticized commercial radio
He said it was "inconceiveable that we should allow so great a service to be drowned in advertising clatter" -
Claude hopkins autobiography published
he wrote "dramatized salesmanship" and spent his entire career thinking of the techniques that would best serve the purpose of advertising was to sell -
General Mills sponsored one of the most popular radio serials
-
Period: to
75 Million "baby-Boomers" were born
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End of the radio's golden age thanks to TV
-
Advertising delivered the promise of stability and prosperity that americans craved
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starting point of political advertising
when Reeves produced a
series of television spots for the Republican candidate Dwight D. Eisenhower. -
Pop Art
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Madison Avenue symbolized the US advertising industry.
“Like Hollywood, it became an idea rather than a physical place. You could say that Madison
Avenue advertising”.
was
At that time, the agencies on Madison Avenue controlled half of the total spending on
advertising in the US, while most of the rest was handled by their branch offices. P.S. I love the show Mad Men -
Daisy Girl ad ran as a paid advertisment
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Creation of the best print ad campaign: THINK SMALL
Created by Helmut Krone, Julian Koening and Bill Bernbach
