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criers were selling carpets, tapestries and spices in babylon. There is no images of this time only criers from later on.
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When their boats came ashore, they lit a
fire in a high mountain to let the people know “we have arrived with our goods" -
the oldest advertising ever found.
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These were the ways of advertising the greeks applied, The kerux being a cryer, the axon and kyrbo being pillars which supported the text on papyrus
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The advertising ways the roman's applied, praeco being oral advertising and the others written advertising
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The chinese used these woodblocks to print on paper.
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the 1st ever printed book
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used for illustrations in the production of books
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he was the founder of the printing press in Europe.
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They loudly advertised their products on the
street or shows, and it is not hard to imagine how
welcome their appearance must have been in
those days because travelling was very difficult -
signs that would show to which guild people belong and what they were capable of to craft.
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this was the time of the first weekly newspaper in france
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the succesor of woodcut it was a cheap technique.
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put an end to social feudalism,
bringing freedom of speech, and freedom of the
press/of the media. -
hand production got converted to machines mostly
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allowed the appearance of the modern poster and it gave
rise to an aesthetic trend called modernism. -
It was not an advertising agency, but a mix, a
news agency and an advertising agency. -
U.S. Uncle Sam started to be a metaphor for the unitedstates, it wasnt until 1917 that he was portrayed on posters
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nearly 5 million new immigrants arrived from
western Europe) and crowded the nation’s eastern
cities. -
French agency: Agence des Feuilles Politiques
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manufacturers deliver factory-made products to all
corners of the nation + quickly +inexpensively -
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Many patent medicines contained large amounts of
alcohol, cocaine or dangerous narcotics (opium,
morphine and heroin), many Americans became
addicted. -
In 1898 it was the first European advertising
agency to open a branch in Spain, in Barcelona.
He disappeared with Nazism. -
This company will become Manzoni Pubblicitá,
which is still alive today and is one of the
largest advertising agencies in Italy.
In 1888 he made his first national publicity
campaign, the launching of the Santa Caterina
mineral water. -
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40 million dollars to almost 96 million dollars
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Art Nouveau (“new art”) appeared
in a wide variety of fields
throughout Europe and beyond -
cassandre was one of the greatest graphic artists of the 20th century and lived till 1968
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with a steely gaze and a pointing finger. This poster was made by Alfred Lete, and it was
published as the cover of London Opinion weekly magazine. -
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Founded by James Walter Thompson, lot of achievements in the 20s
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RADIO & ILLUSTRATED MAGAZINES
WAR ADVERTISING
ART DÉCO IN EUROPE
SCIENTIFIC ADVERTISING IN THE USA -
He said it was "inconceiveable that we should allow so great a service to be drowned in advertising clatter"
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he wrote "dramatized salesmanship" and spent his entire career thinking of the techniques that would best serve the purpose of advertising was to sell
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when Reeves produced a
series of television spots for the Republican candidate Dwight D. Eisenhower. -
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“Like Hollywood, it became an idea rather than a physical place. You could say that Madison
Avenue advertising”.
was
At that time, the agencies on Madison Avenue controlled half of the total spending on
advertising in the US, while most of the rest was handled by their branch offices. P.S. I love the show Mad Men -
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Created by Helmut Krone, Julian Koening and Bill Bernbach
