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The first known written advertisement: a papyrus promoting a slave and textiles. -
Used on textiles and paper, an early form of print advertising (China) -
Shared news and product offers vocally in markets -
Craftsmen used symbolic signs on their houses to indicate their trade – an early form of visual advertising. -
The beginning of mass communication; flyers and posters became possible. -
Products needed to stand out – advertising gave meaning to otherwise identical goods. -
Helped businesses place ads in newspapers -
Advertising posters became a true art form with flowing lines and natural colors. -
Iconic war recruitment ad -
Brands like Wheaties sponsored programs – marking the start of advertising through radio. -
Advertising becomes data-driven, focusing on testing, results, and psychology over pure creativity. Albert Lasker, often called the “father of modern advertising,” also championed this method. -
A campaign that created emotional value and used storytelling to market diamonds. -
Minimalist design and clever copy – a revolution in ad tone -
A visually spectacular TV ad, using cinematic style to make a bold brand statement. -
Controversial images addressing HIV, racism, and war to provoke thought and attention. -
Brands collaborate with content creators to deliver personalized, engaging ads