-
Calligraphy, or artistry, made books more valuable and set people apart from each other. -
The coat of arms, used to represent family houses or territories, is first used. It is technically the world's first logo. -
People were able to print in color for the first time. Brands were now able to use characteristic color schemes. -
The Wiener Werkstatte, meaning "Vienna Workshop", was the first graphic design agency. Multiple professional artists were working together. -
William Addison Dwiggins, in his article, "New Kind of Printing Calls for New Design", first used the term graphic design. -
Paul Rand wrote his theories and ideologies in Thoughts on Design. It helped shape the future design industry. -
Adobe Photoshop helped shape the face of graphic design by helping with photo manipulation. Source for information-https://99designs.com/blog/design-history-movements/history-graphic-design/