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lucky cigarettes
Beginning in 1917, President Wilson (a convert to the suffrage cause) urged Congress to pass a voting rights amendment. Another crowning achievement also occurred that year when Montana’s Jeannette Rankin (elected two years after her state enfranchised women) was sworn into the 65th Congress on April 2, as the first woman to serve in the national legislature. The 19th Amendment to the constitution was passed in 1920, granting women the right to vote. -
Bile Beans
Having obtained the right to vote, the logic went, women now had equal rights. That was far from being the case: women, and especially women of color, were still discriminated against in virtually every sector of society. The 1930s are an especially interesting period because, although discrimination still existed, the Great Depression took center stage. Living through that period while facing discrimination was especially difficult for many women. -
Coca Cola
During the 40's women's roles and expectations in society were changing rapidly. Previously women had very little say in society and were stereotyped to stay home, make babies, be a good home maker and wife. The 1940's were different, life for women was expanding, the men were at war and some one had to step up and take the men's place.In 1945 Eleanor Roosevelt became a U.S delegate for the newly established United Nations. -
Mints
During the 1950's, powerful post-World War II propaganda, such as persuasive advertising campaigns, encouraged women to seek husbands, settle down and have babies. Despite strong efforts to keep women in the home, however, the 1950s was a time when a small number of women began to seek higher education and women's rights groups sought equal rights for working women. -
Kenwood Chef
This ad is from 1961 when companies got money from customers by manipulating societal ideals in order to sell"white picket fence lifestyle."1961 was a time where families were growing because it was the year where a lot of children were being born.Salaries were getting high since the economy was in a good spot so families lived in style with luxury items like this Kenwood Chef machine.This ad was targeted to husbands to buy for their wives or wives to get their husbands to buy it. -
Warner's Girdle & the Little Fibber Bra
A few years before this ad, in 1965, there was a landmark court case called Griswold v. Connecticut. The Supreme Court "established a right to privacy within a marriage." Married women were granted the undeniable right to use contraceptives. -
Baked Potato
This ad of a baked potato with melted butter on top is from the late 20th century.This ad is following the stereotype about men not being able to cook.It is saying that it is so easy even a man can cook it by showing how simple it is to make."In a more social-economic point of view it is targeting middle class families where the husband works and the wife takes care of their home and children. And of course one needs to be educated to be able to read the tag line and understanding it." -
women of color
Former California Gov. Ronald Reagan, who was against abortion and reproduction rights, affirmative action, government regulation, and many liberal social services programs assumed the presidency in 1980. The concerns of women of color, many of them living and working in Northern California, were added to the voices of the mostly white women's movement. -
Wonderbra
The Supreme Court rules in Kolstad v. American Dental Association that a woman can sue for punitive damages for sex discrimination if the anti-discrimination law was violated with malice or indifference to the law, even if that conduct was not especially severe. -
Yorkie Chocolate bar
In 2002, the Nestlé company decided to their make their Yorkie chocolate bar more explicit to males only to prevent women from consuming them.In 2001,women were recognized as being more risk takers than men when it came to making investments."Women are more reluctant than men to follow higher risk investment strategies such as buying stocks and shares, according to new research When they do take risks, women tend to be more rational and consistent and less impulsive than men." -
Carl's Jr
In Jackson v. Birmingham Board of Education, the Supreme Court rules that Title IX, which prohibits discrimination based on sex, also inherently prohibits disciplining someone for complaining about sex-based discrimination. It further holds that this is the case even when the person complaining is not among those being discriminated against. -
Dolce & Gabbana
The people were outraged with Dolce & Gabbana because of this advertisement of their products. People saw this as a "group rape" because of the way it was taken and how provocative it was. The company tried to sell their products by showing how "sexy" they are while wearing their products and how it would attract attractive people. During this time, many advertisements were made that were sexiest and showed that men were "superior." -
Dr. Pepper
This ad is from 2011 which wasn’t that long ago. During this time, a lot Americans were buying and drinking more water and juice than they did soda so soda companies wanted to find ways to get their drink back out on top for people to drink."The ads come at a time when overall sales in the $74 billon soft drink industry are slowing as more Americans buy healthier options like juice and bottled water." -
Mr. Clean
This Mother's day ad is from 2011 and women were still being stereotyped as housewives. Men were the ones supposed to be going out and working to take care of the family financially.Women on the other hand,were supposed to be at home cooking and cleaning to ensure the family's happiness."This is how society portraits women,at home taking care of the house.They are expected to maintain good care of the home and of themselves...as a whole,women are expected to be clean and serve others" -
Edge Shaving Gel
Edge Shaving Gel used a woman on their advertisement in order to attract men's attention. They used a woman in a bikini with unrealistic appearance to have men buy the product in order to "buy the product" to attract women. Due to sexiest advertisement like these, men now have higher standards for their women and expect more women like this model to acknowledge them. Men are more bound to notice these types of advertisements if a "sexy" women is advertising the product. -
Gold's Gym
This ad was released by a franchise of Gold's Gym in Egypt. This ad is very similar to the one released in 1967 by Warner's (the bra.) It shows that advertisement has not really changed that significantly. Because of this ad, Gold's Gym made plans to terminate its contract with the franchise. Effective Jan. 2, 2016, women will be allowed to serve in any job in the armed services, provided they meet gender neutral performance standards.
