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Conception
Snapchat started as a website founded by college students at Stanford University. -
Picaboo App
The App originally launched with the name "Picaboo," which was already a copyrighted name and the founders decided on "Snapchat." -
20 million Images
Snapchat processes 20 million images/ day, app reaches #19 on ITunes free App category. -
Video
You can now send 10 second videos, and you have to "friend" users before you can send them snaps -
Facebook's "poke"
Facebook's attempt to overtake Snapchat: Creates a stand-alone app called "poke", in which users can send videos, pictures and messages to friends that expire after a few seconds. -
Snapchat Lawsuit
Man sues Snapchat founders for ousting him from co-founders list. He allegedly came up with the original name, "picaboo," and created the ghost icon. -
Replay Feature
Snapchat allows users to replay one snap per day -
LIVE!
Snapchat launches "live" feature so users can follow live events. Users can also be notified about friends' stories and snaps. -
Dog Ears and Rainbows
Snapchat introduces filters, which allows users to put filters on their photos. -
Discover
Users can see content from famous brands (ESPN, Food Network, Daily Mail)
