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In 2013 the hashtag #blacklivesmatter became one of the largest social movements in history. It is the third most used twitter hashtag. This is a huge example of how social media can ignite action around the world. -
The ALS ice bucket challenge "is an activity involving the pouring of a bucket of ice water over a person's head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis and encourage donations to research." The association made 15 million dollars in the first 15 days of the challenge, all because the videos went viral on social media. -
One of the most influential social media campaigns was NASA's #yearinspace campaign on Twitter. An astronaut with a twin brother measured how much he changed compared to his twin while aboard the ISS for a year. -
Facebook and Twitter were used to promote viewpoints and opinions during this heated presidential campaign. Both parties used their social media accounts for leverage and tried to sway voters their way. -
After the Florida school shooting, people all over the country came together to share their opinions on gun laws. We found most of the conversations happening on Facebook and Twitter. Most people are using their platforms to post their opinions and beliefs on the situation in hopes to help in whatever way they can.