Poster advertising nestles swiss milk  late 19th century

History of Graphic Design

  • Jan 1, 1440

    Gutenberg's Printing Press

    Gutenberg's Printing Press
    Johannes Gutenberg
    *Gutenberg completed his wooden press which used movable metal type. *This invention was based on the wine press. *The spread of the written word was key to the developement of science, arts, and religion.
  • Period: Jan 1, 1440 to Jan 1, 1501

    The Incubula Period

    The word Incubula is formed of two Latin words meaning literally "in the cradle" or "in swaddling clothes". It refers to the period of the the first printed books
  • Sep 30, 1452

    42 Line Bible

    42 Line Bible
    *Printed by Johannes Gutenberg *there is today some debate among scholars over whether this may be correctly considered the first printed book, as items had been printed in Europe from solid block type, rather than moveable type, since the fourteenth century.
  • Jun 12, 1493

    Nuremberg Chronicle

    Nuremberg Chronicle
    The Nuremberg Chronicle
    * written in Latin by Hartmann Schedel, a doctor from Nuremberg. It was commonly referred to as the Nuremberg Chronicles, although it never had a title page. *Depicts the history of the world with over 1800 beautiful woodcut illustrations, some hand coloured *an estimated 1100 copies of this book survive today
  • Jan 1, 1499


    * Hypnerotomachia Poliphili (from Greek hypnos, ‘sleep’, eros, ‘love’, and mache, ‘fight’), called in English Poliphilo's Strife of Love in a Dream, *said to be by Francesco Colonna but that isn't certain. *The text is written in several different languages including Latin, Greek, Hebrew, Arabic and Chaldean
  • Caslon

  • Period: to


    developed as Baroque artists gave up their symmetry and became increasingly more ornate, florid, and playful. Rococo rooms were designed as total works of art with elegant and ornate furniture, small sculptures, ornamental mirrors, and tapestry complementing architecture, reliefs, and wall paintings.
  • Baskerville

    *Increased the contrast between thick and thin strokes, making the serifs sharper and more tapered
  • William Blake

    William Blake
  • Fournier

  • Hokusai

    *best-known for his woodblock print series Thirty-six Views of Mount Fuji which includes the iconic and internationally recognized print, The Great Wave off Kanagawa, created during the 1820s.
  • Bodoni

    *Giambattista Bodoni was the fourth son of a master printer. *No printer was more acclaimed in his own lifetime him
  • Period: to

    Neo Classicism

    an emphasis on austere linear design in the depiction of classical themes and subject matter, using archaeologically
    correct settings and costumes. It arose partly as a reaction against the sensuous and frivolously decorative Rococo but also got it's spark from archeaological and historical discoveries of the time
  • Brothers Grimm

    Brothers Grimm
    *In 1812 the Grimm brothers published their first volume of fairy tales, Tales of Children and the Home. *They collected the stories from peasants and villagers, and, controversially, from other sources such as published works from other cultures and languages
  • John Ruskin

    John Ruskin
    John Ruskin was an English art critic and social thinker *His essays on art and architecture were extremely influential in the Victorian and Edwardian eras.
  • Muybridge

    The FIrst Motion Picture *Eadweard J. Muybridge was an English photographer *known for his work on animal locomotion, with use of multiple cameras to capture motion, and his zoopraxiscope, a device for projecting motion pictures
  • William Morris

    William Morris
  • Jules Cheret

    Jules Cheret
  • Daguerrotype

    *It was developed by Louis Daguerre and Joseph Nicéphore Niépce. Niepce had produced the first photographic image in the camera obscura
  • Caldecott

  • Pre-Raphealites

  • Period: to


    a complex artistic, literary, and intellectual movement that arose in reaction to the Industrial Revolution. In part, it was a revolt against aristocratic social and political norms of the Age of Enlightenment and a reaction against the scientific rationalization of nature and was embodied most strongly in the visual arts, music, and literature,
  • Elbert Hubbard

    Elbert Hubbard
    *He was an influence on the Arts and Crafts movement *most famous for his essay A Message to Garcia.
  • Alphonse Mucha

    Alphonse Mucha
  • Victor Horta

    Victor Horta
  • Gustav Klimt

    Gustav Klimt
  • Toulouse Lautrec

    Toulouse Lautrec
  • Kolman Moser

    Kolman Moser
    *one of the foremost artists of the Vienna Secession movement
  • Peter Behrens

    Peter Behrens
  • Aubrey Beardsley

    Aubrey Beardsley
  • TradeMark Registration Act

    TradeMark Registration Act
  • Period: to

    Art and Crafts Movement

    It was instigated by the artist and writer William Morris and was inspired by the writings of John Ruskin. It influenced architecture, domestic design and the decorative arts, using simple forms and a medieval style of decoration. It advocated truth to materials, traditional craftsmanship and economic reform.
  • Century Guild

    Century Guild
  • Linotype

  • Symbolists

  • James Montgomery Flagg

    James Montgomery Flagg
    *He worked in media ranging from fine art painting to cartooning,
  • Period: to

    Art Nouveau

    Also known as Jugendstil or "youth style" it is characterized by organic, especially floral and other plant-inspired motifs, as well as highly stylized, flowing curvilinear forms. Art Nouveau is an approach to design according to which artists should work on everything from architecture to furniture, making art part of everyday life.
  • The Nabis

    The Nabis
  • Kelmscott Press

    Kelmscott Press
    *the press produced 53 books, totalling some 18,000 copies
  • Viennese Succession

    Viennese Succession
  • Ver Sacrum

    Ver Sacrum
  • The Futurists

    The Futurists
  • Association of American Advertising Agencies

    Association of American Advertising Agencies
  • The Bauhaus

    The Bauhaus
  • Time Magazine

    Time Magazine
  • The Television Age

    The Television Age
    In the U.S., the Federal Communications Commission (FCC) allowed stations to broadcast advertisements beginning 1941, but required public service programming commitments as a requirement for a license. By contrast, the United Kingdom chose a different route, imposing a television licence fee on owners of television reception equipment to fund the British Broadcasting Corporation (BBC), which had public service as part of its Royal Charter.
  • Rosie the Riveter

    Rosie the Riveter
    designed by J. Howard Miller, it was a call for American women to roll up their sleeves and help out with the war effort on the homefront
  • Wes Wilson

    Wes Wilson
  • First Volkswagon Ad

    First Volkswagon Ad
  • Milton Glaser

    Milton Glaser
  • Punk Rock

    Punk Rock
  • MTV