2.1 learning

Consumer Behavior

1 CE

People buy things on many reasons
Personal - People obviously need to buy things for their own personal need, so companies study and try to make products seem like they will have the best personal benefit to a person
Situational - Some situations require extra purchases and companies are there to make sure all of the situations that people can encounter from getting a cut to needing to buy toothpaste because you forgot it while traveling

Colors and their Consumer Influences

1 CE

Yellow - Grabs attention of customers
Red - Creates urgency in sales
Blue - Creates sense of trust for banks and businesses
Green - Associated with wealth and relaxation
Orange - Call to action (either buying or selling)
Pink - Romantic and feminine used to market towards women
Black - Power and sleek used for luxury products
Purple - Calms and Soothe, used in beauty products

Consumer Behavior cont

1 CE

Psychological - Companies try to trick and use peoples minds into buying items they think they need, basically all "as seen on TV" products
Social - People make social purchases because they wanna have fun, like all entertainment places like bowling alleys, movie theaters and restaurants all thrive on social purchases people make