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Period: to
Presentation
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Opening
Set up Water bottles and distribute cups as well as questionaires sheet. -
Introduction
Explain the purpose of this presentation and the prize that is involved for participation. -
The body of the Presentation
Explain all the different labels and give a history of them/their importance. Using both the video as well as personal presentation style. This area needs to be both funny and informative, very theatrical. -
Explain the "Head fake"
Explain that this presentation is actually about cognitive disodence and that we are saying that labels cause this to happen in a way. -
Give them the "head fake"
Tell them that the water in both containers are the same, from the tap.
Also, explain that for the most part this is true for most water bottle companies, give examples and citations. This will cause them to experiance cognitive disodence, illustrates both the term and how labels cause cognitive disodence. -
Explain the actual "headfake"
While they thought that we were taking about labels and how it affects our view and interaction of water, when in fact we were actually proving that drinking bottled water is unnessary and overall bad. -
Conclusion