-
In this period,we aim to convey the concept of “energise to life” with our tagline “FIRE UP”. 'A large bottle of the Hugo Boss energise in the middle of a sort of a grassy land and it will have four football players around it with the tagline “FIRE UP” written at the bottom". The Visuals ( LCD screens and Posters) will be located in places such as:
- Football clubs
- Malls -
The reason this timing is chosen to launch the product is the following:
- It is the beginning of the sumer season.
- People either travel, so they do shopping as part of the preparation.
- Some people stay in country, thus Malls and shopping are considered a main means of entertainment.
- Eid is just couple of months away from the launching time. The mentioned points mean increasing sales, thus increasing products. -
Based on the concept “FIRE UP” our mission will be to create a unique awareness campaign that will motivate consumers to buy Hugo Boss energise. We will place small footballs with a sample of the perfume and our tagline “FIRE UP” stuck on it and place them in particular football clubs that suit our target market. This will enable us to create a special place in their mind and it might also encourage a purchase of the product. This kind of marketing will also help us create a lot of awareness
-
YouTube channel under the name “Hugo Boss energise” and conduct a competition where people can take a video of themselves doing football free-styling (as our whole marketing campaign is related to football) and upload it on our channel. This competition will have three phases. Phase 1: Announcement of the football free-styling contest.
Phase 2: Registering and uploading a video. ( 3 weeks )
Phase 3: Selecting a winner. Price:
The winner will win a trip to brazil for a 1 month free training