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Create A Pinterest Account
We noticed that BWW does not have a Pinterest and we believe it would be beneficial for them to do so. Demographically, as many females visit BWW's website as males. Since Pinterest is a female dominated social media site, we think they could connect with their female audience. -
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Timeline For Implementing Strategies
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Pushing Foursquare Presence
We noticed BWW was not utilizing Foursquare as well, a social media tool that allows users to check in to certain places to let people know where they are. Each restaurant can advertise this on their menus and throughout the restaurant. This will help them attract more customers and followers. -
Implementing Social Media Within Restaurants - Menu
By pushing hashtags, Foursquare check-ins and their own handle on their menus, TV scrrens and walls of the restaurant, BWW can quickly increase the social media activity of their customers. When people see fun and unique hashtags, they will want to Tweet about it. This will help them attract more followers on all social media sites. -
In-House Multimedia Display System
We believe BWW can do something that has never been done before. By implementing an in-house multimedia display system, they can track their social media live throughout all their restaurants and display it for their customers to see in the restaurant. This will push people to tweet in order to try and get their post on the screen -
Interact With Your Audience
BWW often creates quality posts that are meant to interact with their audience, but they never act on it. It is important to respond and let your followers and customers know that you care. We recommend BWW begins responding to their followers, whether it is good comments or bad, to show them that they are listening.
