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Nike
Bill Bowermen wanted to make shoes to give his runners a competitive advantage. -
Swoosh
The SWOOSH logo is a graphic design created by Caroline Davidson -
Air Jordans
Not known for performance but for the player wearing the shoe, Michael Jordan. -
Air Max
The focal point was the Air Max, the first Nike footwear to feature Nike Air bags that were visible. The campaign was supported by a memorable TV ad whose soundtrack was the original Beatles’ recording of ‘Revolution.’ -
Just do it
A year later, Nike built on its momentum from the ‘Revolution’ campaign by launching a broad yet empowering series of ads with the tagline “Just do it.” The series included three ads with a young two-sport athlete named Bo Jackson, who support the benefits of a new cross-training shoe.
