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History of Cigarette Advertisements
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World War 1 Starts
The use of cigratte smoking was very high in WW1. Cigrattes were referred to as the "solider's smoke" -
Smoking Advertisement
Smoking advertisements are released more frequently. This advertisement was released in 1929 by Lucky Strike. The purpose of the adverstisement was to tell women to stay away from candy and go for a cigarette instead. They use a slim woman to show how these cigarettes can benefit women. -
Smoking Advertisement
Craven cigarettes released this advertisement in 1939 under the campaign "For your throats sake." This message indicates that smoking their cigarettes won't irritate your throat. They use an attractive and seemingly classy/wealthy woman to depict this message. Cigarette smoking is still widely accepted in America. -
World War II
War continues to shape America's perception on Ccgarettes. During WWII, cigarette sales are at an all time high. Cigarettes were included for soldiers to take with them to war. -
Smoking Advertisement
This advertisement was released in 1946 for Camel Cigarettes. The advertisement depicts a doctor, followed by the quotation "more doctors smoke Camels than any other cigarettes." This advertisement gives consumers the impression that not only do doctors smoke, they recommend it to others. -
Smoking Advertisement
This advertisement was released in 1949 by Viceroys. It uses a a dentist to tell the consumer that smoking is okay. The use of an "expert" in dental health gives the impression that smoking won't do damage to your teeth, gums, or mouth - which we know to be untrue. -
New Information Comes Out
At the end of the 1940s, information starts coming out about the dangers of cigarettes and the link with lung cancer. The tobacco industry continues to deny this. Some American's shift their perception about cigarette use, however, tobacco companies are still very successful. -
Smoking Advertisement
This 1955 Chesterfield advertisement depicts a man and woman happy, in love, and enjoying a cigarette together. It creates an association between happiness in reltionships and smoking cigarettes. It's also targeted young people who were still very much intrested in cigarettes. -
U.S. Public Health Service Takes a Stand
First U.S. Surgeon General Leroy E. Burney issues a "Joint Report of Study Group on Smoking and Health." The report says, “It is clear that there is an increasing and consistent body of evidence that excessive cigarette smoking is one of the causative factors in lung cancer." This marked the first time the U.S. Public Health Service took a position on smoking and health. -
Surgeon General's Report
The Surgeon General's report linking smoking and lung cancer is released by Surgeon General Luther L. Terry. The report was developed by a committee of 10 experts, with no previous stance on tobacco. The committee reviewed more than 7,000 scientific articles with the help of more than 150 consultants. Dr. Terry later said the report, "hit the country like a bombshell. It was front page news and a lead story on every radio and television station in the United St -
Warning Labels on Cigarettes
Following the release of the Surgeon General's report, cigarette packages must have warning labels on them. America learns more about the dangers of smoking. -
Anti-Smoking PSA
Public Service Announcments (PSA) started coming out. This one is one of the first video PSAs from 1967. -
Cigratte TV and Radio Ads Banned
In the 1970s, radio and TV advertisements start being banned. -
Federal Ban on Smoking in Public Places
In 1971, the Surgeon General places a ban on smoking in public places. -
Anti-Smoking Campaigns
In 1971, the "Kick the Habit" campaign started. Starting in the 1970s, more anti-smoking groups developed, reflecting many Americans' negative perceptions about smoking. -
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Smoking Advertisement
With the decline of smoking rates, tobacco comapanies try to appeal to more audiences. This advertisement was released in 1985. -
Smoking Advertisement
After much negative publicity around cigarettes, this late 1908s advertisements seeks to rebirth the "cool" image of smoking. -
Smoking is banned on all flights
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Electronic Cigarettes
The e-cigarette was first patented in 2003 and made its away over to the United States the following year. The e-cigarette simulates the feeling of smoking without tobacco. -
Smoking Advertisement
Tobacco companies try to advertise using other outlets. This advertisement is on a Ferrari in 2004 at the Grand Prix. However, Tobacco sponsorship of global sports was banned in 2005. -
Smoking Rates Low
According to Cancer.org, cigarette smoking rates are at an all time low. In 1965, 42% of the population reported smoking cigarettes compared to about 18% of Americans in 2012.
