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Period: to
Evolution of Sports Marketing
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Fans paid to attend a baseball game between two NY area teams at Fashion Rack Course in Queens
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NCAA Formed
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Lou Gerhig appeared on Wheaties Box
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All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII.
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Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.
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Phil Knight opens Blue Ribbon Sports. In 1972, the name is changed to Nike.
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Title IX is enacted, mandating equal access to educational opportunities for men and women.
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Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.
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The US boycotts the Summer Olympics in Moscow.
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The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable.
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Olympic Park in Atlanta, GA is bombed.