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It was a protest for gender equality. The point was to help men feel comfortable being feminine if they choose to do so.
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The point of this was to bring awareness to the fact that we get angrier at an incorrect Starbucks order than we do an act of violence. A boy called out "you ain't no Muslim Bruv" during a violent act and it went viral.
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A protest against the British newspapers for being anti-migrants. Many companies pulled out of collaborations with them.
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Trump asked his staff to "dress like a woman" and got many responses from people doing their everyday jobs and dressing down.
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The point was to have women come together and protest against sexism. It is a protest that continues on.