Silly Bandz Product Life Cycle

By ahorley3@hotmail.com

  • First sold online

  • First retail store stocks Silly Bandz

    The first retail store to stock Silly Bandz was Learning Express in Burmingham, Alabama

  • Popularity rises in the southern U.S

    The popularity of Silly Bandz increased dramatically in the southern U.S in the fall of 2009

  • Popularity spreads up the east coast

    Silly Bandz started becoming poular in New York and New Jersey.

  • Silly Bandzs release themed packs

    Silly bandz began coming in packs based on celebrities, sports teams, and much more.

  • Silly Bandz sell in 24 packs for $5

    Due to extreme popularity amongst school children BCP imports could sell a 24 pack of Silly Bandz for $5.

  • Silly Bandz are in 8,000 stores

    Silly Bandz sell in 8,000 stores across the U.S and Canada.

  • Quiznos sells Silly Bandz with kids meals

    Due to the frenzie for silly bandz across the nation Quiznos used them to attract customers by putting them in their kids meals.

  • Silly Bandz video games

    Zoo games began selling Silly Bandz based video games for Nintendo DS and on the app store.
  • Period: to

    Winter's Brand Chocolates

    Winter's Brand Chocolates includes Silly Bandz in packages of chocolates

  • Winter's Brand Chocolates includes Silly Bandz in displays and packages

    Winter's Brand Chocolates of Peru included Silly Bandz in displays and packages of chocolates in the spring and summer of 2011

  • Popularity sharply declines

    Most people stop buying silly bandz.

  • Few stores continue selling Silly Bandz

    Due to the drop in sales most stores took Silly Bandz off the shelves.