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Start marketing development lead gen team from scratch
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Built lead gen machine and become a rep who sold into those leads. Saw marketing and sales process develop end to end.
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Became a sales specialist for SYMC selling archiving.
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Started a new role responsible for competitive intellignece, positioning and sales training. Rather than spend my $50k budget for a Gartner whitepaper I spent the money on a Porsche 911 lease and kicked off a crowdsourced competitive intelligence program that out performed anything an analyst firm could provide for $50k by a mile. The winning sales rep driove away in a new car. All the sales reps got better competitive intel than they had ever before.
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Started customer research to determine if there was a market for EV to compensate for loss of storage value prop by expanding into E-Discovery. Started with o custmers and no product, this is now a critical part of our business strategy for growing EV revenue and adding value across the portolio. Editor in Chief of Sedona Publication.
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Began my first management job at SYMC with a team of 7 driving the GTM for Enterprise Vault through sales specialists, generalists and via the channel. KVS/EV was one of Symantec's most successfull acquisitions scaling from $40 to $200m+ in my time at SYMC.
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Assumed responsibility for the largest product line at SYMC. Embarked on a turnaround to erase 5 years of declining market share and thought leadership erosion in the backup space.
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Started the GTM planning for the NBU Appliances with $0 incremental funding. Scaled from $0 to over $200m in 2 years with a trajectory that may make it the next billion dollar business at SYMC. Added responsibility for our SMB backup product line, Backup Exec.
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"You have great products but your marketing is not cutting through the noise" Embarrasing positon below CVLT IBM and EMC
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New technoogy creates momentum for SYMC in backup, triggers recovery.
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Mobilized all aspects of the company form consumer to enterprise for the single largest launch SYMC has ever executed. Drove 10% growth in NBU revenue following launch. Restored leadership position of SYMC in eues of anaylsts and customers.
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[BE 2012: Unleash Hell ](http://www.theregister.co.uk/2012/05/28/backup_exec_2012_users/)
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Rectified lack of customer experience ownwership on Social Forums by staffing with my teams, showing success and ocnvincing support org to staff personnel on social forums.
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My team was named team of the year for 2012 because we delivered the biggest launch in company history and successfully integrated two acquired starups.
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A member of my direct staff that I managed from individual congtributor to manager to director was named Marketer of the Year.
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Mentioned in the same article as Steve Jobs for the innovative launch we ran. Highlight!
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" The late 2011 and strong 2012 marketing and awareness efforts by Symantec regarding its backup portfolio, which have continued in 2013, have been successful, with Symantec not only defending its installed base better, but also winning an increasing amount of new deals for NetBackup."
