pure soul project

By sergio vaccaro
  • Dirty Dining Incident

    Dirty Dining Incident

    The restaurant was given a bad review because a customer got food poisoning. Since then the restaurant has been doing bad
  • Period: to

    Pure soul

  • Distributing first round of coupons

    Distributing first round of coupons

    50% off coupons and an apology was issued through email because of the food poisoning incident
  • 100$ sweepstakes started

    100$ sweepstakes started

    Sweepstakes with free entry through email, giving away 100$ to the winner
  • Restaurant starts to gain reputation

    Restaurant starts to gain reputation

    Because of our efforts in giving away discounts and hosting sweepstakes, customers saw that we take accountability for our mistakes and are trying to make up for them
  • Incorporating email marketing

    Incorporating email marketing

    In order to build company traffic and raise awareness of our coupons, we started incoroporating incentives to signing up for email
  • Adding product samples

    Adding product samples

    giving customers the option for free samples to show faith in our products
  • Succesfully build reputation

    Succesfully build reputation

    Reputation is restored and customers like the business again