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Period: to
Q3, Q4 2013, Q1 2014
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Progressive Sign Up 1.0
Project Name: Progressive Sign Up 1.0 Project Type: Product Development Project Description: Creating a stream of triggered emails that introduce a new subscriber to Complex Media, and promotes acquisition for other O&O websites. Functionality: A welcome email that confirms their subscription and has a welcome message from edit. A second email that showcases our other O&O websites, and drives them to the User Preference Center to opt in for other newsletters. Requirements:
Email templates -
Fangate 1.1
Project Name: Fangate 1.1 Project Type: Customer Acquisition Desired Launch date: Sept ‘13 Project Description: After validating the effectiveness of Fangate, we want to roll out Fangate to all of our O&O websites, and remaining channels of Complex. Functionality: Same as existing Fangate with different creative, and appends to different email lists based on the website. Requirements:
Site specific copy and creative
Backend Sailthru integration -
O&O Newsletters
Project Name: O&O Newsletters (FWF, F-P, P&P, DAD, SR) Project Type: Product Development Project Description: Launching newsletters that use our responsive template, and Sailthru’s dynamic content functionality for remaining O&O sites. Functionality: Same as Complex and Sole Collector newsletters, and replicating Sailthru’s Zephyr coding where needed Requirements:
Meta tag mapping
Potential dev work on coding the template for dynamic content (Sailthru can do this at addtl cost) -
Complex Newsletter 1.3
Project Name: Complex Newsletter 1.3 Project Type: Product Development Project Description: Enhancements to Complex Newsletter to create additional ad products and ecommerce Functionality: Introduce ecommerce section for featured product in newsletter, and create ability to skin newsletter for desktop email clients Requirements:
Responsive skinning
Template layout modifications -
Unsubscribe Pages
Project Name: Unsubscribe Pages Project Type: Product Development Project Description: Update the existing unsubscribe page to match each website (images, colors, etc), and offer users ability to manage their email frequency Functionality: HTML styling and coding to create radio buttons that add and remove users from their frequency lists (frequency depends on availability of editorial material) Requirements:
HTML Styling and coding -
Acquisition Landing Page
Project Name: Acquisition Landing Page(s) Project Type: Customer Acquisition (Complex.com and O&O sites) Project Description: Create landing page(s) to convert anonymous traffic into users we can communicate with over time. Functionality: Landing page(s) will encourage users to (1) sign up for email newsletters and (2) connect with various Complex social networks. Requirements:
Copy and creative for landing page(s) must match copy and creative on display ads (banners, rectangles and skys -
Fangate 1.2
Project Name: Fangate 1.2 Project Type: Customer Acquisition Project Description: Enhancing Fangate user interface Functionality: Update Fangate UI for use on mobile devices Requirements:
Dev work to enable functionality
Creative -
User Preference Center
Project Name: User Preference Center Project Type: Product Development Project Description: Creating a page where users can opt in and out of all newsletters, manage their customer data, and adjust the frequency of their emails Functionality: Landing page that will be reached through “Edit Preferences” in email, and through a progressive sign up email Requirements:
Copy and creative
Backend customer data management
Backend list optouts and appends -
Progressive Sign Up 1.1
Project Name: Progressive Sign Up 1.1 Project Type: Product Development Project Description: Creating a stream of triggered emails that introduce a new subscriber to Complex Media, and promotes acquisition for other O&O websites. Functionality: A second email that showcases our other O&O websites, and drives them to the User Preference Center to opt in for other newsletters. Requirements:
Email templates
API Triggers
Copy and creative
User Preference Center -
Complex Weekend Newsletter
Project Name: Complex Weekend Newsletter (NYC) Project Type: Product Development Project Description: Launching a weekend guide for Complex that pulls from FWF, City Guide, and SuperGlued Functionality: Same as Complex and Sole Collector newsletters Requirements:
Editorial approval
Template design and coding -
Fangate 1.3
Project Name: Fangate 1.3 Project Type: Customer Acquisition Project Description: Enhancing Fangate performance and functionality Functionality: Ability to A/B test creative; ability to sign up using social network (oAuth) logins and ability to follow Complex (and O&O sites) on Twitter, Facebook and Google+ Requirements:
Dev work to enable functionality
Copy and creative -
Publisher Newsletter Program
Project Name: Publisher Newsletter Program Project Type: Publisher Relations Project Description: Launch a pilot program to assist publishers in creating and sending a newsletter and also using a Fangate tool to grow their email lists. Functionality: TBD Requirements: -
Email Alerts
Project Name: Email Alerts Project Type: Product Development Project Description: Allow users to sign up for triggered email alerts on Complex and other O&O’s Functionality: Emails triggered automatically that pass dynamic content through based on alerts a user signs up for (ie kick of the day) Requirements: