-
- He communicated with his people through the State of the Union address. In the address, he mentions controversial topics that the people would advocate for, which helps him gain their support.
-
- Lincoln would communicate with the people through debates with his opponents. He would also send telegraphs to his soldiers.
- Compared to Washington, Lincoln actually explains what he wants accomplished not just in the State of the Union address, but also in debates, which gives people a better understanding of his goals.
-
- McKinley used commercials (during the late 19th century) to promote himself to the people to get elected.
- Rather than speaking to the public at close distance, McKinley instead speaks from behind a screen. Since commercials at the time were considered "a new spectacle", this may have helped him gain some more support.
-
- Teddy Roosevelt communicated with the people through his usage of slogans.
- Unlike McKinley's commercials, Teddy Roosevelt's slogans made more of an impact since they were done during a time when newspapers were becoming more popular. The slogans made the people see Roosevelt as your average person, which lead to him gaining support.
-
- FDR communicated with the people through his Fireside Chats (or just radio addresses).
- The people's interest during this time shifted to the radio. Since FDR, the president, was recording radio addresses, more people tuned in and gained interest in his goals.
-
- Kennedy communicates with the people through TV broadcasting.
- Unlike the radio, a TV was able to not only allow people to hear the voice, but they can also see what is going on as well. This worked well in 1960 debate between Kennedy and Nixon, in which the people gave most of their support to Kennedy.
-
- Clinton communicated with the people through emails.
- With the spread of "cybernauts" (people using the internet) in 1993, the president getting his own email would raise support for his presidency as the first president to have their own email.
-
- Obama communicated with the people through the creation of a "presidential Twitter account" (first one).
- The introduction of Twitter during the late 2000s gained popularity amongst the people. As a result, in order to further connect with the people and gain support, Obama believed the president should have a presidential account.
-
- Trump communicated with people through Twitter (first president to have personal account)
- Although Trump took the same approach as Obama, Trump did so through his own twitter account rather than the presidential account. By displaying his opinions on his personal account (controversial it may be), people would further support his cause.