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Caleb Bradham changes name from Brad's drink to Pepsi-Cola
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Bradham filed an application to the U.S Patent office for the Pepsi-Cola trademark.
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First Logo change since its inception in 1898
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Pepsi undergoes another logo change accompanied with a new slogan, "The Original Pure Food Drink."
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Creates a slogan that appeals to customers; "Drink Pepsi-Cola. It will satisfy you."
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The sugar market collapse led Pepsi to suffer enormous financial losses. Bradham borrowed money and sells assets and stock shares.
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Craven Holding Corporation buys its assets for $30,000
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Candy Company Loft, Inc. buys Pepsi-Cola
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Owner, Caleb Bradham dies
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Pepsi changed its logo during the events of World War II to show support to the war effort
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New Logo has a bottle cap with a tag line, "Bigger Drink, Better Taste."
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The slogan "Why Take Less When Pepsi's Best?" appears/
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Pepsi decided to improve the colors in this logos with a new logo in 1950
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They changed the logo once again looking to make the actual lettering look larger to attract attention
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Pepsi introduces Diet Pepsi as a healthier alternative with less calories for more weight conscious people with a sweet tooth
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Pepsi bought the regional brand Mountain Dew
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They decided to go with a more colorful logo that better appeals to the eye in 1973
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They decided with a more complex logo to make it more memorable and recognizable
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Lucasfilm and Pepsi shake hands on a long-term partnership for the Star Wars Trilogy films
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Pepsi decided to go with a more modern logo with a 3D logo in 1998
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Pepsi became the National Football League's Official Soft Drink Sponsor
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Pepsi decided to go with a more eye-popping to go along with a new modern vibes and to make it really appealing
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They introduced a new brand with the same taste but half the sugar, carbs and calories of normal colas.
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Pepsi simplified its logo to make it more memorable to draw/replicate and bring it back to its older roots.
