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1st Of July 1979
The prototype was built in 1978 Walkman is Sony brand trade name originally used for portable audio cassette players, and now used to market Sony's portable audio and video players as well as a line of former Sony Ericsson mobile phones. The original Walkman introduced a change in music listening habits by allowing people to carry music with them and listen to music through lightweight headphones. This a massive part of the development of music consumption -
The Launch of MTV
MTV is a tv channel, its originals purpose was to air music videos, presented by the 'stars', In their early days it was aimed at youth and was very sucussful, however with their downfall becuase of the introduction of youtube, but they introduced reality shows to introduce a new market. -
Music Consumption
Since the early 1990, music consumption was available, however was not the same way we would see it today. With the proliferation of hardware, making it so much easier for us to download, watch and listen to music wherever and whenever you wanted. Back in the 1990 a great way to see music video where music channels, you could see the latest video at no cost and anytime, MTV were really the only channels which did music video’s -
iTunes
iTunes is a media player and media library application developed by Apple Inc. It is used to play, download, and organize digital audio and video on personal computers running the OS X and Microsoft Windows operating systems. The iTunes Store is also available on the iPod Touch, iPhone, and iPad. This services changed the music consumption making it easier to play music whenever you are and where-ever you wanted -
Illegal downloading
A file-sharing site for people to download music (illegally) and music video. It is a battle that the record labels can never win because there are so many different pages if they close one down another will pop up. -
The Start of YouTube
A video sharing website for users to upload, comment, view and subscribe to other users. In 2012 a mobile site and app was created to kepp up with popular demand. It is one of the most used sites coming third (3,637,788 users each day) in the most used websites under Google (2nd) and Facebook (1st). The most viewed music video from the website is Gangnam style, it was the first and only video to surpass 1 billion vews. -
YouTube advertsinig
Now that there was a massive rise in the music video and mainstream artists now turning to youtube for more promotion. Introducing advertising would provide sponsers the chance for extra advertising now that, worldwide, there would be a shift to internet viewing. However this would prove to be the downfall in tv channels like MTV because with youtube you can watch any video you want. -
Vevo
This is a channels on YouTube where you can find all the artist and a great way for music comsuption as you have one place to find all music and drawing music people to download their artist new songs -
The fall of 4 music
Their television hours were cut back and it is once again the fall of small music channels because of the lack of audience views.
