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Multimedia Development Process ELRN 540 Dahlke Logiq E9 Vnav

By jd2601

  • Introduction of the Logiq E9

    Introduction of the Logiq E9
    • Launch of the Logiq E9 after 5 years of research and development. A launch team was formed for clinical testing as well as to train the applications team on new features. This team would consist of 8 senior applications members and 6 engineers.
    -The Logiq E9 introduced multimodality fusion a new technology to end users. -The challenge for the launch team was how to educate customers as well as the full applications team. -Need for multimodaility fusion educational materials was noted.

  • Idea

    Idea
    • Logiq E9 launch team realized the need for educational material to train users on multimodality fusion.
    -A short video (10 min. or less) explaining process was needed. -Three months needed to formalize idea. -Equipment needed was a Logiq E9, MRI data, a sonographer, patient, and peripherals. -Production would take place inhouse at TipTV studios. -Customer feedback was used to determine this need. -Brainstorming of ideas. -The total production time about a year.

  • Script

    Script
    • After the need for Vnav video was established the Launch group decided an actual procedure of multimodailty fusion with steps shown was the project needed.
    -Sonographer interacting with patient while a narrator describes procedure steps script was written. -A clinical setting such as a hospital scan room was selected for the backdrop. -This would be filmed in a Tip TV video studio. -The process of establishing the script would take 3 months.

  • Storyboard

    Storyboard
    -Launch group discussed the script and what actions should be associated with each scene. This was first done on monthly calls and then a meeting was scheduled to finalize ideas. -A representation of an actual study to follow the script was written with an explanation of each step this was illustrated scene by scene on a storyboard. -Recording studio and actors was booked for October 2010. -This process took four months and feedback was obtained.

  • Record

    Record
    -Recording was to take place at the TipTV studios in Waukesha, WI and 2 days was needed for this recording. -Actors, technical experts, videographers, and sound crew was needed. -Logiq E9 Ultrasound with multimodality fusion periperals was brought in. -Fusion procedure from start to finish as narrative from script and scenes from storyboard were recorded. -Tip TV video and recording equipment were used for this production.

  • Edit

    Edit
    -Editing took 2 months and then went through legal for an additional 2 months.
    • Before final approval video was placed on internal Intranet for viewing and feedback from staff.
    -Scenes were cut tight for quick transitions and no dead time. -Narration was synched to scenes with music and video transitions added. -Applications team provided feedback before launch June 2011 to the Internet.

  • Finish

    Finish
    -GE Healthcare LOGIQ E9 ultrasound Fusion video was uploaded to the Internet and goes live on June 15th, 2011. -Legal gives approval after 3 months since editing has been completed. -TipTV studios upload to Internet to go live after final approvals obtained.