-
In early media, magazines were considered an item of leisure which people were using to keep current on everyday events. Magazines were mass produced from 1825, going from 100 publishers in 1825, to 600 or more in 1850.
-
First of the media competitors to not be text based(visual story telling). Started in 1910 but by 1922 weekly movie attendance was roughly around 40 million. Didn't really have a negative impact on magazine businesses.
-
Was first recognized as a competitor when in 1920 radio stations gained their first sponsors. Slowly gained more and more attention throughout the 1920s, in 1929 gross advertising reached $19,000,000. The 1930s was the "golden" age for radio networks, specifically in 1934 half of all us homes had radios.
-
The phonograph was invented which would lead to other forms of recorded media, didn't take off until the 1940s. Sound recording was threat to magazines, and the radio. However their income did not rely on advertisement, as it was based on consumer purchases.
-
Television got around in the U.S. during the early part of the 40s, network television wasn't developed until 1949. By 1956 television was so popular 71% of America had access to it. Was a huge threat to the radios revenue because more and more people started watching tv.
-
Televisions rapid growth in popularity forced magazines to get creative and re approach the structure of certain magazines. This spike in popularity was caused by a price drop, which made television easier to obtain. Cable tv started getting popular towards the 60s, and 70s.
-
Computers started being produced in their original state throughout the 40s and 50s for Colleges, and Federal agencies. They carried over into the publishing industry in the 60s, and 70s. This made the writing process more efficient, leading to fewer job opportunities for magazines.
-
In 1980 more than 400,000 computers were sold for business, and home use. Computer magazines were mass produced throughout the 80s, this is how they competed. Magazines success rate was based on the success rate of the software it's based on.
-
Introduced the "World Wide Web" which created competition when it comes to how people get information. Companies started spending less money advertising on other platforms, and focused more on funding internet advertising.
-
The development of the internet had a positive impact on computer companies, 60% of consumers owned a computer. You would think this would disrupt the magazine business, however that was not the case. More magazines were being published than ever before, this was their response to evolving technology.
