Marketing Automation & Revenue Performance Management Industry

Oracle Acquires Market2Lead IP

May 25, 2010

Oracle Buys Market2Lead IP Oracle gets the party started by acquiring the IP of Market2Lead.

Milestones in Marketing Automation & Revenue Performance Management

Period: May 25, 2010 to Jul 28, 2011

What is Revenue Performance Management?

IBM Agrees to Acquire Unica

Aug 13, 2010

IBM Agrees to Acquire Unica IBM agrees to spend $480M to acquire Unica.

Eloqua Introduces Revenue Performance Management

Oct 1, 2010

Eloqua Introduces Revenue Performance Management, competitors follow quickly.

Marketo Closes $25M Round

Nov 17, 2010

Marketo enters Revenue Performance Management category, closes $25M round.

Open Standards Emerge

Dec 21, 2010

"Cloud Connectors" to Adobe, On24, SlideShare, Lithium, Jive, WebEx, others allow interoperability between ISVs and marketing automation / Revenue Performance Management platforms.

Teradata Acquires Aprimo for $525M

Dec 22, 2010

Teradata Acquires Aprimo for $525M

RPM Goes Mainstream with JMP Securities Article

Feb 1, 2011

JMP Securities analyst covers Revenue Performance Management, signaling the mainstream arrival of the new category.

HubSpot Closes $32M Round

Mar 8, 2011

HubSpot Closes $32M Round, Salesforce named as investor.

Salesforce Buys Radian6 for $326M

Mar 30, 2011

Salesforce Buys Radian6 for $326M, giving birth to the Marketing Cloud.

ExactTarget Closes $30M Round

Apr 25, 2011

Who said anything about consolidation? ExactTarget closes $30M round, bringing total invested to $208M

Revenue Engine book available

Jun 6, 2011

Revenue Engine (Woods / Shootman), the definitive book on Revenue Performance Management, available on Amazon.

RPM Takes Root with "Revenue Suite"

Jul 27, 2011

Revenue Suite Eloqua announces true revenue performance management functionality with Revenue Suite.

Act-On Acquires Marketbright Assets

Jul 28, 2011

Act-on acquires assets of marketing automation pioneer Marketbright.