Smalleloqua

Marketing Automation & Revenue Performance Management Industry

By jchernov
  • Oracle Acquires Market2Lead IP

    Oracle Acquires Market2Lead IP

    Oracle Buys Market2Lead IP Oracle gets the party started by acquiring the IP of Market2Lead.
  • Period: to

    Milestones in Marketing Automation & Revenue Performance Management

    What is Revenue Performance Management?
  • IBM Agrees to Acquire Unica

    IBM Agrees to Acquire Unica

    IBM Agrees to Acquire Unica IBM agrees to spend $480M to acquire Unica.
  • Eloqua Introduces Revenue Performance Management

    Eloqua Introduces Revenue Performance Management

    Eloqua Introduces Revenue Performance Management, competitors follow quickly.
  • Marketo Closes $25M Round

    Marketo Closes $25M Round

    Marketo enters Revenue Performance Management category, closes $25M round.
  • Open Standards Emerge

    Open Standards Emerge

    "Cloud Connectors" to Adobe, On24, SlideShare, Lithium, Jive, WebEx, others allow interoperability between ISVs and marketing automation / Revenue Performance Management platforms.
  • Teradata Acquires Aprimo for $525M

    Teradata Acquires Aprimo for $525M

    Teradata Acquires Aprimo for $525M
  • RPM Goes Mainstream with JMP Securities Article

    RPM Goes Mainstream with JMP Securities Article

    JMP Securities analyst covers Revenue Performance Management, signaling the mainstream arrival of the new category.
  • HubSpot Closes $32M Round

    HubSpot Closes $32M Round

    HubSpot Closes $32M Round, Salesforce named as investor.
  • Salesforce Buys Radian6 for $326M

    Salesforce Buys Radian6 for $326M

    Salesforce Buys Radian6 for $326M, giving birth to the Marketing Cloud.
  • ExactTarget Closes $30M Round

    ExactTarget Closes $30M Round

    Who said anything about consolidation? ExactTarget closes $30M round, bringing total invested to $208M
  • Revenue Engine book available

    Revenue Engine book available

    Revenue Engine (Woods / Shootman), the definitive book on Revenue Performance Management, available on Amazon.
  • RPM Takes Root with "Revenue Suite"

    RPM Takes Root with "Revenue Suite"

    Revenue Suite Eloqua announces true revenue performance management functionality with Revenue Suite.
  • Act-On Acquires Marketbright Assets

    Act-On Acquires Marketbright Assets

    Act-on acquires assets of marketing automation pioneer Marketbright.