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Ideas
8:00 AM
Ken's Superfair Foods owner and manager meet with a production team including the voice of the advertisement and a creative director to brainstorm ideas for the advertisement. The multimedia team meets at Ken's Superfair Foods Aberdeen location to look over the newspaper ad. Since these ads are produced weekly, the creative director has a general idea about what the store is looking for in this ad. The radio advertisement will include weekly deals as selected by the owner and manager. -
Script
8:30 AM
The multimedia development team has now established which specials they would like to include in the weekly radio advertisement and now must create the script. They choose to put the best deals at the beginning of the advertisement to hold the audience's attention. The commercial starts by inviting the audience to the store for the deals of the week. Next, he will discuss the deals, saying they are available at all locations. To end the commercial, they will play the jingle for Ken's. -
Storyboard
Since there is no visual element in a radio advertisement, a storyboard would not be used in this multimedia development process. Instead, this is where the team would spend extra time rehearsing the script and making adjustments to what is said. They discovered that they want a different special advertised and they need to take one out, so they review the specials and choose which one is left out. The team should get done with this process around 9:30 AM. -
Equipment Needed
For the ideas and script portion of the project, the team will need a newspaper ad from Ken's to know what the deals are going to be. They will also need a pen and paper to take notes about what they want covered in the ad. A computer will be needed to write the script out in order to print it off for the recording process. Microsoft Word would be used in this process. -
Period: to
Length of Radio Advertisement Production
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Record
9:00 AM
The multimedia production team now meets at a local recording studio, most likely a radio station headquarters to create the ad. The team brings the finished script that they had agreed on from yesterday. The voice records several takes of the commercial so the team can choose the best take. -
Edit
9:30 AM
The voice recording portion of the commerical is now captured, and now an editor needs to piece together the voice, background music, and jingle at the end of the commercial. The editor will cut the voice portion to exclude dead spots. He will piece together background music and adjust the volume for each portion of the commercial. Finally, he will add the Ken's jingle to the end of the commercial. During this process, he can get feedback from the multimedia team on what they prefer. -
Finish
10:30 AM
After the commercial has finished the editing process, it is ready to be broadcast on the radio. The multimedia team must let the radio station know that they do not want this commercial to air until Sunday when the advertised specials are available at the store. Radio stations will then drop the commercial into an allotted time slot during commercial breaks. -
Equipment Needed
Production team will need a printed out script for the recording process and a pen to make any changes to the script if needed. They will need a recording studio for the audio recording portion. To edit the commerical, they will need a computer with editing software such as Pro Tools 11 to make changes. The commerical will then need to be sent to local radio stations via jump drives or email.