iPod Shuffle Timeline

By csutedja_westford
  • INTRODUCTION First iPod Shuffle releases worldwide

    INTRODUCTION First iPod Shuffle releases worldwide

    It was the smallest iPod out at the time. The first-generation iPod Shuffle was released January 11, 2005. There were two storage options available, both retailing for around $100. Consumers loved the compact size, easy controls, and cheap price.

  • GROWTH Captures 43% of flash-based music market

  • GROWTH 2nd generation Shuffle releases

    GROWTH 2nd generation Shuffle releases

    -First iPod with a clip, and a year after release, it sold 39.41 million units

  • MATURITY Sales peak

    Sales of the iPod Shuffle peak at 54.83 million units sold
  • Period: to

    Competitors

    In 2008, according to The Register, the best mp3 player was the Sony-Walkman S-Series, Sandisk Sansa Fuse, the the iPod Touch. Even though this is not talking about the shuffle, this provides a description of the mp2 player market in 2008.
  • 3rd generation Shuffle releases

    3rd generation Shuffle releases

    First iPod with voice capabilities
  • DECLINE Last generation Shuffle releases

    DECLINE Last generation Shuffle releases

    Smallest iPod ever made *improved hardware/software
    *practical
    *$120 dollars new

  • DECLINE (sales)

    iPod Shuffles went from 50.31 million units sold the year before to only 42.62 million units in 2011.
  • ABANDONMENT of the iPod Shuffle and the iPod nano.

    ABANDONMENT of the iPod Shuffle and the iPod nano.

    1% of Apple revenue in 2014 from iPods.
    • No use of the iPod Shuffle
    • Phones were widely popular, no use for a music player. *Rise of Apple watch and Apple music
    • Not advanced In hardware, and features (iOS)
    All of these reasons killed the the iPod Shuffle and nano on July 27, 2017
    * September 12, 2017, iPhone 8, 8 plus, X