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Reed Hastings and Marc Randolph establish NetFlix.com Inc. in Scotts Valley, California
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The company got a huge promotional boost when it made 10,000 copies of President Bill Clintons grand jury testimony in the Monica Lewinsky affair avaiable.
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netflix introduces a new service, The Marquee Program, which allowed members who paid $15.95 a month to pre-select 4 dvd's with no late fees or due dates
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Cinematch compared rental patterns among its customers and looked for similarties in taste, using this info to reccomend titles to people whose profiles were similar.
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Revenue sharing agreements was reached with warner home video and Columbia Tri-Star
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Netflix partners with Best Buy to creat a co-branded DVD rental service in the comapny's 1,800 and on its web sites
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The company goes public and changes its name to Netflix Inc.
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As Netflix became more popular, competition began to heat with companies such as Blockbuster and Walmart
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Netflix hits its one million subscriber mark. They posted their first profit during fiscal year
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By 2005, Netflix was shipping 1,000,000 DVDs by mail per day and had over 35,000 titles to choose from. During the year, Netflix began developing recommendations to viewers based on their viewing habits and ratings.
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On February 25, 2007, Netflix announced its billionth DVD delivery.
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In April 2011, Netflix announced 23.6 million subscribers in the United States and over 26 million worldwide. By 2011, the total digital revenue for Netflix reached at least $1.5 billion
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As of September 2013, Netflix Q3 2013, Netflix reported global streaming subscribers at 40.4 Million (31.2 million in U.S.).
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January 16, 2014, the nomination of The Square (2013) for an Academy Award became the first ever nomination for a Netflix Original production.
