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Music alongside short film
One of the first times in which music was used throughout a short film was within disneys early fantasia films which heavily featured classical music in the background of what was going on on screen. -
First Ever Music Video
Tony Bennett was filmed walking along the serpentine in Hyde Park, London, whilst a recording of "Stranger in Paradise" played, this later led to him claiming that he made the first ever music video. -
Second music video
On this date, Elvis Presley released what is thought to be the second music video to be made, for his song "Jailhouse Rock" featuring him dancing inside a prison cell with other inmates. -
Music videos on TOTP
Top of the pops started to show music videos in the 1970s, this helped to boost the popularity and sales of music videos which werent seen very often at the time -
Launch of MTV
The launch of the new tv channel MTV revolutionised the way in which music videos were watched as they became a lot more accesible, this led to an increase in the production of music videos to the point where they are now released alongside nearly every major artists albums and new releases. -
First music video on MTV
The first music video to air on MTV was "Video Killed The Radio Star" by Buggles, this wasnt the best music video ever but it was a landmark moment for the music video industry as many music videos followed. -
Thriller music video is released
The choreography involved within the thriller music video revolutionised what music videos could feature as up until now it was common to see the artist only sing with very little movement. The fact that the video was done in the style of a short film allowed thriller to be an extremely distinct video and opened up many doorways as to what future music videos could contain. -
Better Technology
The emergence of better technology such as better cameras and the use of colour in film allowed for greater diversity in the music videos that were being produced. -
Controversial music video
Madonnas "Like a Prayer" caused plenty of controversy and offense within religious groups, and was the first modern controversial music video, and led to a large religious group boycotting pepsi products as they used the song in an advert. -
Introduction of Itunes store
The ability to be able to purchase music videos of Itunes meant that the amount of money that could be made for them increased as they became a lot more accesible due to the popularity of apple products -
The creation of Youtube
The creation of Youtube changed the way in which music videos could be marketed and watched and helped to allow many of them to go viral online. -
Increase in music video production
Editing software that was cheaper but still quality was released which allowed the public and less known artists to produce their own music videos or alternate versions. -
First artist to hit 1 billion views
Lady Gaga was the first artist to hit 1 billion views in total for all of her music videos on youtube, mainly due to the unique and abstract style of her music videos often featuring costumes, or other props/locations that attract attention. -
Different controversy
The unsensored music video for the song "Blurred Lines" caused a lot of controversy due to the way it portrayed woman, and was described as soft porn. This represents a new era in music video controversy due to it being common that woman are negatively portrayed, along with the emergence of the male gaze. -
First music video to hit 2 billion views
PSY's Gangnam Style was and is still the only music video and video in general to reach the 2 billion view mark on youtube, emphasising their popularity since the introduction of youtube
