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Illustrated songs
First introduced in 1894 as a publicity stunt for marketing music. These illustrated songs consisted of photographic images painted in colour and projected from glass slides, sometimes moving picture clips. Audience's would watch these visual displays and vocalists and bands would perform to the music. -
First Music Video Filmed
In 1895 the first music video was filmed at Thomas Edison's studio. It was filmed using a Kinetophone which was a piece of technology developed by Thomas that showed moving pictures. The soundtrack was recorded separately on a 'wax cylinder'. -
Sound-on-film
In April 1923, New York City's Rivoli Theatre presented the first motion pictures with sound-on-film. This is a system which synchronised movies and their soundtracks. 'The Jazz Singer' was the first sound-on-film to take place in 1927. -
The 'Bouncing ball'
In 1925 audiences were taught how to follow the 'bouncing ball'. Brothers, Max and David Fleischer released a cartoon song, 'Song-car Tunes', featuring a bouncing ball which hoped over the lyrics to encourage sing-alongs. -
Juke Boxes
In 1940-1946 Juke boxes were invented. Music boxes which allowed you to slot coins in and hear a three minute film featuring music and dance performances. It projected onto bars, restaurants and other public spaces. Many types of music were played from Jazz and Swing dancers to Chamber musicians and Comedians. -
The Phrase 'Music Video'
In 1959 singer and song writer Jiles Perry was the first man to use the term 'Music Video' in an interview with a British magazine. -
The Beatles
The Beatles learnt about the power of film to market their records and express themselves as artists. In addition to starring in full-length features such as 'Help' and 'A Hard Day's Night' the four of them recorded dozens of promotional clips, some with narratives, that were broadcast in England and overseas. -
'Countdown' and 'Sounds'
In 1974 'Countdown' and 'Sounds', two weekly teen-orientated programs, were premiered in Australia. Both prominently featured music video's, some create which were created especially for the shows. -
David Bowie
In 1975 David Bowie changed into a 'Ziggy Stardust'. This showed that music videos are just as important as the music itself. This is because they can engage the audience and entertain them more. -
David Bowie
In 1980 the music video to David Bowie 'Ashes to Ashes' became the most expensive video ever made, having cost $582,000. This video was made in solarised colour with stark black and white scenes and was filmed in multiple locations. -
MTV
In 1981 the US video channel MTV was launched, airing 'Video Killed the Radio Star' and beginning a 24 hour day music on TV. By the mid 1980's it grew toy play a central role in popular music marketing. -
Thriller
The 13 minute video enjoyed its worldwide premiere on MTV on December 2nd 1983. The length and intricate detail put into the video meant that the video stood out, and became renowned for being so different. -
Rise of the Directors
In November 1992 MTV began listing directors with the artists and song credits. Directors such as Chris Cunningham, Micheal Gondry, Spike Jonze and Floria Sigismondi. They all brought a unique style and vision to the music industry. -
The Interweb
The website iFilm became hosted short videos, including music videos in 2005 for the internet. This ennobles users to share videos and by the mid 2000's MTV had abandoned showing music videos in favour of reality TV shows. -
You Tube
In 2005 YouTube was born and led thousands of videos to become available to the public at anytime. There was a lot of competition through this because of the likes, dislikes, subscribes and comments all being displayed.
