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People were hired to proclaim the virtues of a product. They were found in Babylon, an ancient city of Mesopotamia while they were selling carpets, tapestries and spices.
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It is in Egypt, in 1200 BC, where it appears what may be the first "advertising" text in the history of commercial nature. Were fugitive slave rewards and descriptions, written in papyri.
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it was a common mode of advertising. a spokesperson was selected with a loud voice to lauch messages. The Greeks had oratorical power. Sometimes, the messages were not humorous but sophisticated, written by poets.
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The tradition of verbal advertising continues in Rome with Praeco a civil servant who proclaims official notices + bring order in the courtroom.
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The street vendors loudly advertised their products on the street or shows, the public crier were the only medium for obtaining publicity.
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Woodblock printing was a technique for printing text. At first it was believed that this method had been invented by Johannes Gutenberg. But later it was discovered that this technique was originated in China in antiquity as a method of printing on textiles and later on paper.
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Newspaper advertising started when Renaudot established the first weekly newspaper in Fance, La Gazette.
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He invented the modern advertising campaign . Barnum was a master showman and an expert at promoting his circus, he promoted his shows and exhibits everywhere. From his success, advertisers learned more effective and creative ways of promoting their products
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This movement appeared in the 19th century and was spread among Europe and United States. It is a movement that brings movement to the art when looking at it and broadcasts elegance and beauty. It was an attempt to create a new style. Art Nouveau it is a French term meaning “new art”.
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Advertisers realized that radio was perfect for reaching consumers
with sales messages. -
Art Deco style originated in Paris, but has influenced architecture and culture as a whole. Art Deco works are symmetrical, geometric, with straight lines. The Art Deco style reflected modern technology, the pieces of art represented the luxury and glamour
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Hopkins considered that only with a thorough understanding of the product, its benefits
and its potential customers could a copywriter pen a convincing ad. -
"If you buy this, you get this benefit"
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in 1941 The first TV ad appears featuring a Bulova watch that ticks. The brand paid $9 for the 20-second spot. BULOVA
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Bill Bernabach together with Helmut Krone and Julian Koening created the best print ad campaign from the 20th century: THINK SMALL and then thay created “Lemon” and many more printed ads
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In 1951 Ogilvy’s agency created advertisements of shirts for the Hathaway Company with the idea of brand the man under the shirt, instead f branding the shirt.
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The agency of Leo Burnet created some of the most memorable advertising campaigns of the 1950s and 1960s. They give to products a distinct “personality”.
For the Minnesota Valley Canning Company, Burnett’s creative team came up with the Jolly “Ho, ho, ho” Green Giant, an ad campaign that was so effective that the canned food processor changed its name to the Green Giant Vegetable Company. -
By the 1960s, advertising had become a major industry that employed thousands of people. In America, three dynamic leaders with fresh ideas emerged from the ranks:
William (Bill) Bernbach, David Ogilvy, and Leo Burnett, each using his own brand of originality, helped bring advertising into a new era.
The creative revolution started by these three men who set a standard for advertising that still stands in the XXI century. -
Really creative TV commercials started to be created. Expensive global campaigns were newly fashionable, and agencies could afford the best directors. In the US it was as if the world had been turned on its head. London’s flourishing creativity was inspiring Madison Avenue, and Soho became London’s Madison Avenue
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Shock advertising is the type of advertising in which is inevitable to look at the ad because they are so striking. At the same time that a brand is announced, society is also being made aware of social issues; bringing awareness of racism and other injusticies
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