Globalization -- McDonald's strategies

  • McDonald’s in Question: The Limits of the Mass Market

  • The Bread Is Famously Good, but It Killed McDonald's

  • An overarching influence: McDonald's changed the way people thought about food and has remained a dominant trailblazer throughout its 51-year history

  • It's all McChange at McDonald's: McDonald's is making changes to reflect modern tastes and working practices but are these enough to stem criticisms of the firm as an agent of globalization?

  • Culver's Fried Cheese Curds Battle Against McDonaldization

  • Multiple modernities and multiple proximities: McDonald’s and Kentucky Fried Chicken in Chinese television commercials

  • McDonaldization of US Foreign Policy

  • Limits of the McDonaldization thesis: eBayization and ascendant trends in post-industrial consumer culture.

  • McDonald's sales drop for first time since 2003

  • Revisiting the Golden Arches in China: The Chinese Discourse on McDonald’s between 1978 and 2012

  • The Urban Home Away From HomeLessons From McDonald’s Clash With Older Koreans

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  • McDonald's sales fall 2.5% in July after food-safety scare in ChinaRead more: