McDonald’s in Question: The Limits of the Mass Market
The Bread Is Famously Good, but It Killed McDonald's
An overarching influence: McDonald's changed the way people thought about food and has remained a dominant trailblazer throughout its 51-year history
It's all McChange at McDonald's: McDonald's is making changes to reflect modern tastes and working practices but are these enough to stem criticisms of the firm as an agent of globalization?
Culver's Fried Cheese Curds Battle Against McDonaldization
Multiple modernities and multiple proximities: McDonald’s and Kentucky Fried Chicken in Chinese television commercials
McDonaldization of US Foreign Policy
Limits of the McDonaldization thesis: eBayization and ascendant trends in post-industrial consumer culture.
McDonald's sales drop for first time since 2003
Revisiting the Golden Arches in China: The Chinese Discourse on McDonald’s between 1978 and 2012
The Urban Home Away From HomeLessons From McDonald’s Clash With Older Koreans
But way that McDonald's
McDonald's sales fall 2.5% in July after food-safety scare in ChinaRead more: http://www.ctvnews.ca/business/mcdonald-s-sales-fall-2-5-in-july-after-food-safety-scare-in-china